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In-Company Programmes

Kingston Business School and Kingston Law School are both leading suppliers of undergraduate and postgraduate education, plus we have a established history of providing innovative and high quality courses direct to corporate clients. Examples of the content we have included in courses are:

  • Innovation
  • Sustainability
  • Finance
  • Employment Law
  • Leadership and Management
  • Finance for non Financial Managers

If you have a group of interested employees then we can help to build a bespoke programme of study across all our business and law specialisms. These courses are tailored to suit your company's specific needs or to address a certain objective.

 

Flexibility to meet your needs

All our programmes can be fully tailored to meet your needs, including:

  • Choice of venue - delivery either at your company offices, onsite at Kingston University, or at a selected corporate venue.
  • Number and length of course sessions can be flexible to suit your staff. For example rather than a full day programme you may find it easier to run the content over 3 or 4 smaller workshop sessions.
  • Sessions can be packaged in different ways, for instance 1 afternoon a week for 10 weeks; one day a week for 5 weeks, or across evenings and weekends.
  • Programmes can be delivered specifically to management within the company, or to certain departments.
  • Learning can be formally assessed via assignments and accredited against our masters programmes.

All executive programmes are delivered using such techniques as interactive workshops, relevant case studies and a combination of group and individual work. Some sessions use creative role play, an approach derived from theatre.

Participants are called upon to challenge traditional approaches and develop new ways of thinking. Self-assessment and 360-degree assessment are an essential part of the sessions on developing personal skills. Participants will be asked to bring live business problems to the sessions to work on. The focus throughout is on learning that can be directly translated into practice.

For more information please contact Kathryn Elliott on 020 8417 5632 or kathryn.elliott@kingston.ac.uk.

 

Courses

Social Media workshop 1:

Thinking like your customer - how to use social media effectively

4 - 5 March 2015
Time: 10:00am – 6:00pm. Lunch provided
Venue: Kingston Hill Kingston Upon Thames Surrey KT2 7LB
Price: £325.00

Book now.

This course will introduce you to the dynamics, shifts and new processes within marketing. Themes include: linking core business and marketing values; segmentation, targeting and positioning; how and when to use organic and paid for promotion; and finally the importance of analysing how the customer thinks, acts and behaves online.

We will be looking at different stages of the customer journey - looking at optimising social media at each stage, and linking objectives and outcomes to social media interventions

You will take away completed customer journey plans, content creation grids, social media fact sheets, and a clear ability of how and when to use social media.

This is the first workshop in the series of two. It is not essential to have completed Social Media Workshop 1 in order to enrol on Social Media Workshop 2. However, book both workshops together for the special discounted rate of £600 - email enterprise@kingston.ac.uk for details.

Book now.

 

Social Media workshop 2:

Listening, talking and marketing with mobile

Wednesday 26 November 2014 or Wednesday 18 March 2015
Time: 10:00am – 6:00pm. Lunch provided
Venue: Kingston Hill Kingston Upon Thames Surrey KT2 7LB
Price: £325.00

Book now.

This workshop will introduce you to specific changes and considerations linked to mobility, ubiquitous connectivity and on-the-move search / purchasing

In linking geography with mobile, our completed customer journey maps will be focusing on particular social media tools and how responsive content creation can act as a catalyst.

We will be looking at mobile geolocation and location based marketing, content marketing / narrative and storytelling, and the digital customer journey.

Specific outputs include mobile interventions, content creation, importance of monitoring and listening and ‘responsiveness’.

This is the second workshop in the series of two. It is not essential to have completed Social Media Workshop 1 in order to enrol on Social Media Workshop 2. However, book both workshops together for the special discounted rate of £600 - email enterprise@kingston.ac.uk for details.

Book now.

 

Contact Us

+44 (0)20 8417 5632

kathryn.elliott@kingston.ac.uk

Kingston Business School
Kingston Hill campus
Kingston Hill
Kingston-Upon-Thames
KT2 7LB

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