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Marketing & Communications

The field of marketing offers a variety of interesting and challenging career opportunities, ranging from advertising to product development and brand management. For high calibre professionals already working within marketing there is also the opportunity to develop your strategic skills to influence your organisations future direction.

Directly or indirectly, marketing is fundamental to all organisations whether it is directly selling products or helping to raise brand awareness. Our range of courses will help you develop the core range of broad marketing skills needed to help you advance your existing career or begin a new career in the field.

  • Advanced and Strategic Marketing MSc

     

    Start Dates: September
    Mode of Delivery: Part-Time

    We have taken an innovative, externally focused and customer-centric approach to the re-design of our part-time marketing masters. The result is an academically grounded programme but which is designed to provide for immediate application and maximum utility in the workplace.

    If you are a marketing professional and you already have a thorough grounding in the basic principles of marketing, then this programme can help you to improve your professional effectiveness and standing and to differentiate yourself in the job market.

    'You' are the most important brand you will ever work on. You can invest in that brand through this part-time Kingston MSc programme.

    What will you study?

    The programme starts with a Professional Self Development module which encourages students to challenge their existing pre-conceptions about marketing and how it is commonly practised and to address the gap between academic marketing research and commercial best practice.

    The following modules then introduce students to current academic thinking and the evidence base behind any marketer's day-to-day activities and involvements in the workplace.

    The first half of the programme is taught and is composed of five core modules. The second half of the programme is research based. It is composed of two further taught modules (Research Methods and Market Analysis) but is centred on a free choice of Research Project and which can be linked directly to each student's own organisation and any of the marketing related challenges which it may be facing.

    The underpinning ethos of this new MSc programme is that better business decisions and sustainable competitive advantage can result from the application of current, evidence-based, academic research.

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    Bursaries
  • Corporate Communications MA


    Start Dates:     September
    Mode of Delivery: Full-time

    The Corporate Communications MA course is designed for graduates of any discipline who are seeking to make corporate communications an integral part of their career progression.

    It will enable you to enhance your career prospects by gaining a professional qualification and developing your practical skills. It will also equip you with the necessary skills to make a significant contribution in the areas of communications and marketing, particularly in specialist areas such as public relations and internal communications.

    What will you study?

    You will study eight modules that address the key issues in corporate communications and marketing. You will study the principles and practice of public relations and internal communications, as well as the impact of cross-cultural management communications. You will also investigate the importance to organisations of managing corporate social responsibility.

    You will develop a firm appreciation of the core marketing principles and practice from which all communications-related activity must flow and will examine the role of marketing communications and integrated communications campaigns. In addition you will learn about the value of market research to help make sound communications decisions.

    Through your dissertation, you can focus in-depth on a specific area or issues, enabling you to tailor your MA to your own interests and career aspirations.

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    Fees
    Bursaries
  • Internal Communication Management PgDip/MA top-up


    Start Dates:     PgDip - June | MA top-up - February and September
    Mode of Delivery: Part-Time

    Run jointly by Kingston Business School, Capita Learning and Development, and the Institute of Internal Communication, this is the only course of its kind offered at this level in the UK.

    Developed in recognition of the increasingly important role that internal communications plays in facilitating change within organisations, this professionally-accredited course provides a challenging programme of study that will develop your interpersonal and leadership skills as well as your understanding of the importance of communication and change in the organisational context. If you are associated with or responsible for internal communication within your organisation and would like to develop your knowledge of the subject, this course is ideal.

    What will you study?

    This programme comprises an induction day at Kingston University's Business School and four modules delivered in Central London. Each module consists of a workshop, including expert speakers and topical case studies where you will study the role of the internal communication manager, employment practices and the nature of information and communication.

    You will explore the effects of internal communication on the organisation and the impact of organisational factors on internal communication. You will look at the strategies and policies needed to underpin internal communication objectives and actions. You will also learn how to measure the effectiveness of internal communications.

    On successful completion of the diploma, you will be eligible to go on to top up your qualifications to the Internal Communications Management MA at Kingston University by successfully completing a research project.

     

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    Bursaries
  • Marketing and Finance MA


    Start Dates:     September
    Mode of Delivery: Full-time

    The Marketing and Finance MA has been developed from two highly successful courses run by the Business School – the Accounting and Finance MSc and the Marketing MA. Both of these courses have established international reputations for excellence.

    Thisw course is designed to prepare you for a career in marketing management, plus provide you with a knowledge of the financial elements of business.

    What will you study?

    You cover the latest theory and practice in both disciplines. You will acquire a knowledge of the theories, models and practice of accounting and finance at an advanced level, together with an understanding of how they integrate in the wider business environment. Also covered is advanced marketing concepts, together with the skills to make an immediate and effective contribution in a marketing-related role.

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    Bursaries
  • Marketing Communications and Advertising MA


    Start Dates:     September
    Mode of Delivery: Full-time

    The Marketing Communications and Advertising MA will be particularly beneficial to recent graduates who are seeking employment in an area of marketing communications such as advertising, public relations, direct marketing, sales promotion or sponsorship.

    What will you study?

    The Marketing Communications and Advertising MA provides the opportunity for learning and research in the area of marketing communications theory and practice. The course also provides an opportunity to study the closely related topics of marketing management, marketing strategy, market research and buyer behaviour so that integrated marketing communications is examined in the context of marketing management in general.

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    Fees
    Bursaries
  • Marketing MA


    Start Dates:     September
    Mode of Delivery: Full-time

    Designed for graduates of any discipline, this Marketing MA course will launch your career in marketing by teaching you the latest in marketing theory and practice. It will prepare you for a variety of careers in marketing management, such as brand management, product development, retailing, services marketing, business-to-business marketing and not-for-profit marketing. It will also prepare you for a career in specialist marketing areas, such as market research, advertising, public relations and direct marketing.

    What will you study?

    You will study the latest issues in marketing theory and practice. You will learn about the operational management decisions that form the basis of the marketing plan from an international perspective. You will look at how marketing strategy places marketing management decisions and marketing plans within the broader framework of the organisation's corporate structure, industry and business environment.

    You will examine the principles and theory of investment behaviour and their relevance to marketing decisions. You will also focus on the collection, analysis and use of marketing data for marketing decisions, as well as the behaviours of buyers. In addition you will be introduced to advertising, sales promotions and public relations, and the importance of an integrated communications campaign.

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    Fees
    Bursaries
  • Marketing with English MA


    Start Dates:     September
    Mode of Delivery: Full-time

    The Marketing with English MA is designed for those who want to develop their knowledge of the main principles of marketing management together with their proficiency in the use of English language for business.

    Formed from the long-running and highly successful Marketing MA, the course is ideal if you want to study marketing at masters level while also developing practical and applied English language skills in preparation for a career in marketing. The course also explores aspects of UK and international social and business cultures and practices.

    What will you study?

    You will study six marketing modules that address the latest issues in marketing theory and practice, together with two English language modules and a module in Personal and Professional Development. In addition, you will follow a Research Methods module in preparation for the dissertation part of the programme.

    You will learn about the operational management decisions that form the basis of the marketing plan from an international perspective. You will look at how marketing strategy places marketing management decisions and marketing plans within the broader framework of the organisation's corporate structure, industry and business environment.

    You will focus on the collection and analysis of marketing data for marketing decisions, as well as the behaviours of buyers. Additionally, you will be introduced to advertising, sales promotions and public relations, and the importance of an integrated communications campaign.

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    Fees
    Bursaries
  • Social Marketing MA

     

    Start Dates: September
    Mode of Delivery: Full-time

    Social marketing is a fast-growing discipline which uses marketing to encourage socially-desirable behaviour, for instance discouraging smoking, or encouraging more sustainable behaviours such as reduced energy consumption. Not to be confused with social media such as Facebook and Twitter, it is concerned with improving society and is used by a wide variety of public and private sector organisations.

    Designed for graduates of any discipline, this course will launch your career by teaching you the latest in social marketing theory and practice. It will prepare you for a variety of careers in social marketing management, whether in industry, the public sector or in charitable organisations. It will also prepare you for a career in traditional marketing areas, such as brand management, retailing, market research and advertising.

    What will you study?

    You will study:

    • human behaviour;
    • how to apply marketing techniques to social and health problems;
    • psychological and social factors that affect behaviour, and recent research on behaviour change;
    • social marketing theory and practice, including learning from latest social marketing case studies.
    • social marketing examples, such as encouraging more sustainable behaviour, reducing drinking or encouraging organ donation;
    • social marketing strategies and marketing plans;
    • corporate social responsibility and how this relates to social marketing;
    • traditional marketing theory and practice, including global marketing management, marketing finance, advertising, sales promotions and public relations and the importance of an integrated communications campaign; and
    • market research skills including the collection, analysis and use of marketing data.
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    Fees
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