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Euro RSCG Group UK

Euro RSCG Group UKEuro RSCG Group UK are the third largest marketing communications group in the UK.  They wanted to enhance their understanding of the banking and finance sector as a result of being awarded a new contract with a world-leading financial services company. The team involved in the delivery of services wanted an introduction to financial services in order to give them a better understanding of the work their client was doing and to help them work more effectively with them, thereby delivering a better service.

Euro RSCG approached Kingston Business School to design and deliver a course in banking and finance, focusing in particular on Private Banking, Investment Banking and Asset Management. The course was to be delivered to approximately 10 executives from all levels at Euro RSCG, all of whom were heavily involved in working with the client and none of whom had much experience working in the financial services sector.

A bespoke 2-day course was designed and delivered by an academic in the Department of Accounting and Finance who is also Course Director of Kingston Business School’s MSc in Banking and Finance.  He incorporated interesting and relevant case studies and made the programme participative and engaging.  Participants were encouraged to ask lots of questions and participate fully in the training.  The course was delivered at Euro RSCG’s premises in Central London.

As a result of the training, the participants told us that they felt much more confident talking to their client and had a far greater understanding of the banking and finance sector.  They thoroughly enjoyed the sessions and really valued the trainer’s expert knowledge and experience.

If you feel that your company would benefit from bespoke training courses on a particular subject then contact Kathryn Elliott on 020 8417 5511 5379 or kathryn.elliott@kingston.ac.uk.

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