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Alessandro Grillo
Doctoral Topic:
Political Marketing and Social Media
Area of Interest:
Marketing, Political Marketing, Social Media, Social Capital, Political participation


Alessandro is a full time PhD student in Political Marketing. Before commencing his doctoral studies he obtained a MRes in Business and Management at Kingston University with distinction and he was awarded the "Course Director Prize" for best performance overall in a course. He also has a masters degree in Business Management (summa cum laude) and a bachelors degree in Business Administration. Also, Alessandro has been teaching for the last three years in UK business and marketing. Moreover, he worked in Italy as a marketing and sales manager for a polyethylene packaging manufacturer, as fundraising manager for a charity and as a start-up consultant in an accounting company. 

Doctoral Thesis

Year of Study:
Doctoral Title:
The effects of the digitalisation of interpersonal relationships on social capital and political participation
Prof. Francesca Dall'Olmo Riley

Doctoral Details

Alessandro investigates the impact of social interaction on the internet on cooperative, sharing and mobilising behaviours of people in the context of political participation. The broad setting is the growth of "mediatisation" and “digitalisation” of social interactions in recent years, in the UK. His research is multidisciplinary in nature and the main fields involved are political marketing, sociology, politics, communication and media studies. Concepts employed for investigating the above are the weight and type of social interaction and media used, social capital and political participation.

In particular, the study aims to investigate whether and to what extent the combined and non-combined use of social network sites (SNS) and instant messaging services (IMS) influence and shape online and offline social capital and how, in turn, these affect distinct forms of political participation, online and offline.

The research will employ a quantitative approach with a cross-sectional design and data will be gathered through a survey. Then, data will be analysed using structural equation modelling (SEM) analysis with the partial least square (PLS) technique.

Education and Work History

MRes Business & Management (Kingston University), MSc Business Management, BSC Business Administration.

Work Experience


  • 2015–present: Hourly paid lecturer (HPL) in Business Management (Kingston University)
  • 2015–present: Hourly paid lecturer (HPL) in Marketing Principles and Global Marketing (Kaplan)


Alesssandro also worked as marketing and sales manager, as a fundraiser and as start-up consultant.

Publications and Academic Achievements

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