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Barbara Jensen

Doctoral Topic:
Consumer purchase intention and behaviour in the ethical context
Area of Interest:
CSR, Marketing, Strategy

Doctoral Thesis

Year of Study:
Doctoral Title:
How to improve the translation of purchase intention to purchase behaviour in the ethical context?
Dr. Fatima Annan-Diab

Doctoral Details

Goal: Improve the existing theory on ethical behaviour and ethical decision making to enhance the ethical consumerism. GAP: Following the Theory of Planned Behaviour, intention is a clear indicator for consumers purchase behaviour which could not be supported in the ethical context yet. Combination of two theoretical frameworks, the more self-interest Theory of Planned Behaviour and the pro-social Norm Activation Theory. 

Education and Work History

Other Qualifications:
Dipl. Kfm, Executive MBA, MRes

Work Experience

20+ years of working experience from industry - mainly telecommuncation industry and consultancy

Publications and Academic Achievements

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