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Protopapa Ilia
Doctoral Topic:
Brand Alliances and Consumers' Perceptions of Value
Area of Interest:
Brand Alliances, Brand Management, Consumer Behaviour, Marketing Strategy


Ilia is a full time PhD student and Graduate Teaching Assistant at Kingston Business School. Before commencing her doctoral studies, Ilia obtained her Master’s degree in Marketing and Brand Management from Kingston University. Ilia moved to the U.K. in 2013 after she awarded her Bachelor degree in Business Administration from the Technological Educational Institute of Central Greece

Doctoral Thesis

Year of Study:
Professor Stavros Kalafatis and Dr Debra Riley

Doctoral Details

Education and Work History

MRes Business and Management (Kingston University), MA Marketing and Brand Management (Kingston University), BSc Business Administration (TEI of Central Greece)

Work Experience

 Teaching Experience:

- Graduate Teaching Assistant at Kingston University, London (2016 - Present)

  •  International Marketing Module (Level 4)
  • International Business Practice Module - Consultancy Project (Level 6)

- Hourly Paid Lecturer at Kingston University, London (2016 - Present)

Publications and Academic Achievements

Upcoming Events