La Toya Quamina
- Doctoral Topic:
- Spill Over Effects of Negative Events in Brand Alliances
- Area of Interest:
- Brand Alliances; Brand Management; Consumer Behaviour; Marketing Strategy
La Toya is a full time PhD student and Graduate Teaching Assistant at Kingston Business School. Prior to joining the PhD program, La Toya spent over 8 years in Public Relations and Advertising.
- Year of Study:
- Professor Jaywant Singh and Professor Stavros Kalafatis
Education and Work History
- Current PhD Research, Kingston Business School; MSc Management and Business Studies Research, Kingston Business School (2014); MA International Marketing Communications, London Metropolitan University (2010); MSc International Marketing Communications Strategy, Ecole Supérieure de Commerce Et de Management (2010); BA Communication and Media Studies, University of the West Indies (2008); AAS Journalism and Public Relations, College of Science, Technology and Applied Arts of Trinidad and Tobago (2005).
2013 - Present (Kingston Business School):
- Principles of Marketing (Level 4)
- Buyer Behaviour (Level 6)
- Supervision of Undergraduate dissertations
- Marketing Analyst, Telecommunications Services of Trinidad & Tobago Limited (2011-2013)
- Marketing Lecturer, College of Science, Technology and Applied Arts of Trinidad and Tobago (2011-2013)
- Senior Public Relations Coordinator, Mango Media Caribbean (2005-2009)
Publications and Academic Achievements
- Singh, J., Quamina, L. and Kalafatis, S. (2016), Strategic Brand Alliances, in Dall'Olmo Riley, F., Singh, J. and Blankson, C., eds. The Routledge companion to contemporary brand management. London, U.K.: Routledge. 560p. (Routledge Companions in Business, Management and Accounting) ISBN 9780415747905.
Papers published/accepted in refereed conference proceedings:
- Singh, J., Dall'Olmo Riley, F. and Quamina, L., “Brands that do not do good: the impact of corporate reputation harm on brand equity and consumer value perceptions”, in Brands that do Good, 11th Global Brand Conference, 27-29 April, 2016, University of Bradford, England. (Best conference paper award).
- Singh, J., Quamina, L. and Kalafatis, S., “Under a cloud: the impact of corporate reputation harm on brand equity and consumer value perceptions”, in The 19th Academy of Marketing Science World Marketing Congress , 19-23 July, 2016, IÉSEG School of Management, Paris, France.
- Quamina, L., Singh, J. and Kalafatis, S., “Where does the buck stop?: Examining the role of brand crisis attributions in diminishing negative spill over effects in consumer evaluation of brand alliances”, in The 25th Annual World Business Congress (IMDA), 15-19 June, 2016, Kingston University, U.K.
- Quamina, L., “Negative spill over effects in co-branding”, in Collaboration in Research, 44th European Marketing Academy (EMAC) Conference Doctoral Colloquium, 24-26 May, 2015, KU Leuven and Vlerick Business School, Leuven, Belgium.
- Quamina, L., “Negative spill over effects in co-branding”, in The Magic in Marketing,48th Academy of Marketing (AM) Conference Doctoral Colloquium, 7-9 July, 2015, University of Limerick, Limerick, Ireland.
- Quamina, L., “Negative spill over effects in co-branding”, poster presentation, in Contemporary Issues in Business and Law, 6th Annual Faculty of Business and Law Research Conference, 15-16 June, 2015, Kingston University, U.K.