Kingston Univertisy Faculty of Business and Law
Dr Ruth Rettie
BA BLitt BPhil MBA PhD
Reader - Full Time
Strategy, Marketing and Entrepreneurship

Room KH-392 Business
Kingston University
Kingston Hill
Kingston Upon Thames
Surrey
KT2 7LB

phone Phone: 020 8417 9000 Ext: 65576
e-mail Rm.Rettie@kingston.ac.uk

Expertise
Marketing, Sociology, eCommerce, Qualitative research methods.

Research Interests
Sustainable Development, Social Marketing, Internet Marketing. Currently involved in project CHARM which will investigate whether we can shape individual behaviour by communicating what other people do.

Teaching
Internet Marketing, Qualitative Research

Experience
Cadbury Ltd.
General Foods Ltd.
Unilever

Recent Publications
Number of items: 61.

Article

Rettie, Ruth (2009) Mobile phone communication: extending Goffman to mediated interaction. Sociology, 43(3), pp. 421-438. ISSN (print) 0038-0385

Hand, Chris , Dall'Olmo Riley, Francesca , Harris, Patricia , Singh, Jaywant and Rettie, Ruth (2009) Online grocery shopping: the influence of situational factors. European Journal of Marketing, 43(9/10), pp. 1205-1219. ISSN (print) 0309-0566

Rettie, Ruth , Robinson, Helen , Radke, Anja and Ye, Xiajiao (2008) CAQDAS: a supplementary tool for qualitative market research. Qualitative Market Research: An International Journal, 11(1), pp. 76-88. ISSN (print) 1352-2752

Blythe, Jim and Rettie, Ruth (2008) Guest editorial: theory in practice. Qualitative Market Research: An International Journal, 11(4), ISSN (print) 1352-2752

Rettie, Ruth (2008) Mobile phones as network capital: facilitating connections. Mobilities, 3(2), pp. 291-311. ISSN (print) 1745-0101

Robinson, Helen , Dall'Olmo Riley, Francesca , Rettie, Ruth and Rolls-Wilson, Gill (2007) The role of situational variables in online grocery shopping in the UK. The Marketing Review, 7(1), pp. 89-106. ISSN (print) 1469-347x

Rettie, Ruth (2007) Texters not talkers: phone aversion among mobile phone users. PsychNology Journal, 5(1), pp. 33-57. ISSN (online) 1720-7525

Rodgers, Shelly , Chen, Qimei , Wang, Ye , Rettie, Ruth and Alpert, Frank (2007) The web motivation inventory: replication, extension and application to internet advertising. International Journal of Advertising, 26(4), pp. 447-476. ISSN (print) 0265-0487

Rettie, Ruth (2006) How text messages create connectedness. Receiver Magazine(15),

Rettie, Ruth (2006) The Logic of Social Research - A.L. Stinchcombe. The British Journal of Sociology, 57(4), pp. 732-733. ISSN (print) 0007-1315

Harris, Patricia , Rettie, Ruth and Cheung, Chak Kwan (2005) Adoption and usage of M-commerce: a cross-cultural comparison of Hong Kong and the United Kingdom. Journal of Electronic Commerce Research, 6(3), pp. 210-224. ISSN (print) 1938-9027

Ruth, Rettie (2005) Exploiting freely available software for social research. Social Research Update(48), pp. 1-4. ISSN (online) 1360-7898

Rodgers, Shelly , Jin, Yan , Rettie, Ruth , Alpert, Frank and Yoon, Doyle (2005) Internet motives of users in the United States, United Kingdom, Australia, and Korea: a cross-cultural replication of the WMI. Journal of Interactive Advertising, 6(1), pp. 79-89. ISSN (online) 1525-2019

Rettie, Ruth (2005) Presence and embodiment in mobile phone communication. PsychNology Journal, 3(1), pp. 16-34. ISSN (online) 1720-7525

Rettie, Ruth , Grandcolas, Ursula and Deakins, Bethan (2005) Text message advertising:response rates and branding effects. Journal of Targeting, Measurement and Analysis for Marketing, 13(4), pp. 304-312. ISSN (print) 0967-3237

Rettie, Ruth (2004) International E-Business Marketing. The Marketing Review, 4(4), pp. 453-454. ISSN (print) 1469-347X

Chittenden, Lisa and Rettie, Ruth (2003) An evaluation of e-mail marketing and factors affecting response. Journal of Targeting, Measurement and Analysis for Marketing, 11(3), pp. 203-217. ISSN (print) 0967-3237

Grandcolas, U. , Rettie, R. and Marusenko, K. (2003) Web survey bias: sample or mode effect? Journal of Marketing Management, 19(5-6), pp. 541-561. ISSN (print) 0267-257x

Rettie, Ruth (2002) Net generation culture. Journal of Electronic Commerce Research, 3(4), pp. 254-264. ISSN (online) 1526-6133

Rettie, Ruth , Hilliar, Simon and Alpert, Frank (2002) Pioneer brand advantage with UK consumers. European Journal of Marketing, 36(7/8), pp. 895-911. ISSN (online) 0309-0566

Rettie, Ruth (2001) An exploration of flow during Internet use. Internet Research, 11(2), pp. 103-113. ISSN (print) 1066-2243

Rettie, Ruth and Brewer, Carol (2000) The verbal and visual components of package design. Journal of Product and Brand Management, 9(1), pp. 56-70. ISSN (online) 1061-0421

Book

Cooper, Geoff , King, Andrew and Rettie, Ruth (2009) Sociological objects: reconfiguration of social theory. Ashgate Publishing Limited. 218p. ISBN 9780754672685

Book Section

King, Andrew and Rettie, Ruth (2009) Concluding thoughts: reconfigurations of social theory. In: Cooper, Geoff , King, Andrew and Rettie, Ruth, (eds.) Sociological objects: reconfiguration of social theory. Ashgate Publishing Limited. pp. 191-202. ISBN 9780754672685

Rettie, Ruth (2003) A comparison of four new communication technologies. In: Jacko, Julie A. , Stephanidis, Constantine and Harris, Don, (eds.) Human-Computer Interaction: Theory and Practice (Part I). Mahwah, New Jersey, USA; London, UK : Lawrence Erlbaum Associates. pp. 686-690. (Human Factors and Ergonomics) ISBN 9780805849301

Conference or Workshop Item

Harris, Patricia , Dall'Olmo Riley, Francesca , Rettie, Ruth and Hand, Chris (2008) Offline to online: the transfer of store loyalty in grocery shopping in the UK. In: Academy of Marketing Annual Conference 2008 - Reflective marketing in a material world; 8-10 July 2008, Aberdeen, Scotland. (Unpublished)

Dall'Olmo Riley, Francesca , Hand, Chris , Rettie, Ruth , Robinson, Helen , Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, Surrey.

Rettie, Ruth (2007) Interactional divergence notwithstanding technological convergence. In: Towards a Philosophy of Telecommunications Convergence; 27-29 September 2007, Budapest, Hungary. (In Press)

Rettie, Ruth (2007) Mobile phone communication: facilitating social connections. In: British Sociological Association (BSA) Annual Conference 2007: Social Connections: Identities, Technologies, Relationships; 12-14 Apr 2007, London, U.K.. (Unpublished)

Rettie, Ruth , Robinson, Helen , Radke, Anja and Ye, Xiajiao (2007) The use of CAQDAS in the UK market research industry. In: CAQDAS 07 Conference Advances in Qualitative Computing; 18-20 Apr 2007, Egham, U.K..

Rettie, Ruth (2006) Being there: the dissemination of humanness through mediated channels. In: European Association for the Study of Science and Technology (EASST) 2006 - Reviewing Humanness: Bodies, Technologies and Spaces; 23-26 August 2006, Lausanne, Switzerland.

Rettie, Ruth (2006) CAQDAS versus desktop search engines: access without coding. In: ACS Conference. Words instead of numbers: the status of software in the qualitative research world; 29 September 2006, Imperial College, London, United Kingdom.

Rettie, Ruth , Robinson, Helen , Silver, H. and Radke, A. (2006) CAQDAS: a complement to traditional qualitative research analysis. In: 35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics; 23-26 May 2006, Athens, Greece.

King, Andrew and Rettie, Ruth (2006) Social knowledge? Recent challenges to social knowledge. In: 7th Inter-University Graduate Conference: Challenging the Boundaries in the Social Sciences; 20 May 2006, Cambridge, U.K.. (Unpublished)

Rettie, R (2006) The social ordering of mobile phone communication. In: British Sociological Association Annual Conference 2006 - Sociology, Social Order(s) and Disorder(s); 21-23 April 2006, Harrogate, United Kingdom.

Harris, Patricia , Dall'Olmo Riley, Francesca , Rettie, Ruth and Rolls-Willson, Gill (2005) Antecedents and consequences of purchasing groceries online in the UK. In: Academy of Marketing (AM) Conference 2005: Marketing: Building Business, Shaping Society; 5-7 Jul 2005, Dublin Institute of Technology, Dublin, Ireland .

Harris, Patricia , Rettie, Ruth and Cheung, Chak Kwan (2005) M-commerce: a cross-cultural study of adoption in the UK and Hong Kong. In: Academy of Marketing (AM) Conference 2005: Marketing: Building Business, Shaping Society; 5-7 Jul 2005, Dublin Institute of Technology, Dublin, Ireland . (Unpublished)

Rettie, Ruth (2005) A mixed methods project on mobile phone interaction. In: CAQDAS Users Seminar; 5 June 2005, Guildford, United Kingdom.

Rettie, Ruth , Robinson, Helen , Silver, Christina and Radke, Anja (2005) Qualrus project: internet grocery shopping. In: CAQDAS Users Seminar; 13 June 2005, Guildford, United Kingdom.

Rettie, Ruth (2005) Social presence as presentation of self. In: The 8th Annual International Workshop on Presence; 21-23 September 2005, London, UK. ISBN 0-9551232-0-8

Rettie, Ruth , Grandcolas, Ursula and McNeil, Charles (2004) Post-impressions: internet advertising without click-through. In: Academy of Marketing Conference; 6-9 July 2004, Cheltenham, United Kingdom. ISBN 1861741480

Rettie, Ruth , Grandcolas, Ursula and Deakins, Bethan (2004) Text message advertising: dramatic effect on purchase intentions. In: Academy of Marketing Conference; 6-9 July 2004, Cheltenham, United Kingdom. ISBN 1861741480

Rettie, Ruth (2004) Using Goffman's frameworks to explain presence and reality. In: 7th Annual International Workshop on Presence; 13-15 October 2004, Valencia, Spain. ISBN 8497056493

Rettie, Ruth (2003) Connectedness, awareness and social presence. In: 6th Annual International Workshop on Presence; 6-8 October 2003, Aalborg , Denmark.

Rettie, Ruth (2003) Connectedness: a new dimension of CMC? In: IADIS International Conference WWW/Internet 2003; 5-8 November 2003, Algarve, Portugal.

Rettie, Ruth (2003) Optimizing connection: marketing on Instant Messenger. In: Marketing: a history of the next decade, Academy of Marketing Conference 2003; 08 - 10 Jul 2003, Birmingham, U.K.. ISBN 1854494600

Rettie, Ruth (2003) Using your website for eCRM. In: CRM Strategy 2003; 2-3 Jun 2003, Droitwich Spa. Worcestershire. U.K.. (Unpublished)

Rettie, Ruth and Mojsa, Magdalena (2002) Attitudes to internet advertising: a cross cultural comparison. In: British Academy of Management Annual Conference; 9-11 September 2002, London, United Kingdom.

Rettie, Ruth , Grandcolas, Ursula and Payne, Verity (2002) Email marketing: permission to pester. In: Academy of Marketing (AM) Annual Conference 2002: The Marketing Landscape: Signs for the Future ; 2-5 Jul 2002, Nottingham, U.K.. ISBN 0853581142

Rettie, Ruth (2002) Email marketing: success factors. In: The Eighth Australian World Wide Web Conference; 6-10 July 2002, Queensland, Australia. (Aus Web 2002) ISBN 9781863844536

Rettie, Ruth (2002) Email, text or ICQ? Just call me. In: Customer Research Academy Workshop Series (CRAWS); 10-12 Apr 2002 , Manchester, U.K. (Unpublished)

Rodgers, Shelly , Rettie, Ruth and Alpert, Frank (2002) International similarities and differences in web use motivation in the US, England and Australia: a cross-cultural replication of the web motivation inventory developed in the US. In: Hawaii International Conference on Social Sciences ; Honolulu, Hawaii, U.S., 11-15 Jun 2002. (Unpublished)

Lomax, Wendy , Rettie, Ruth , Murtagh, John and Mador, Martha (2002) Personality and internet usage: too shy to surf? In: 31st European Marketing Academy (EMAC) Annual Conference 2002: Marketing in a Changing World: Scope, Opportunities and Challenges; 28 - 31 May 2002, Braga, Portugal .

Rettie, Ruth , Robinson, Helen and Jenner, Blaise (2001) Does internet advertising alienate users? In: Academy of Marketing (AM) Annual Conference 2001 ; Jul 2001, Cardiff, U.K.. ISBN 0953730108

Rettie, Ruth (2001) How is the internet changing marketing? In: Academy of Marketing (AM) Annual Conference 2001; Jul 2001, Cardiff, U.K.. ISBN 0953730108

Rettie, Ruth and Brum, Matthew (2001) M-commerce: the role of SMS text messages. In: Conference on Telecommunications and Information Markets (COTIM) 2001: From E-Commerce to M-Commerce ; 18 - 20 Jul 2001, Karlsruhe, Germany . ISBN 096544026

Monograph

Mojsa, Magdalena and Rettie, Ruth (2003) Attitudes to internet marketing: a cross-cultural comparison. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 11 p.

Rettie, Ruth , Robinson, Helen and Jenner, Blaise (2003) Does internet advertising alienate users? (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 13 p.

Grandcolas, Ursula , Rettie, Ruth and Payne, Verity (2003) Email marketing: permission to pester. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 13 p.

Rettie, Ruth and Chittenden, Lisa (2003) Email marketing: success factors. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 15 p.

Rettie, Ruth (2003) How the internet is changing traditional marketing. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 13 p.

This publications list was generated on: Tue Feb 9 03:17:10 2010 GMT.
Disclaimer Copyright Freedom of Information Privacy Policy - All content is copyright of Kingston University London - 2009