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Dr Ruth Rettie
BA BLitt BPhil MBA PhD Reader - Full Time Strategy, Marketing and Entrepreneurship Room KH-392 Business Kingston University Kingston Hill Kingston Upon Thames Surrey KT2 7LB Expertise Marketing, Sociology, eCommerce, Qualitative research methods. Research Interests
Sustainable Development, Social Marketing, Internet Marketing. Currently involved in project CHARM which will investigate whether we can shape individual behaviour by communicating what other people do. Teaching Internet Marketing, Qualitative Research Experience Cadbury Ltd.
General Foods Ltd. Unilever Recent Publications
Number of items: 61.
ArticleRettie, Ruth (2009) Mobile phone communication: extending Goffman to mediated interaction. Hand, Chris , Dall'Olmo Riley, Francesca , Harris, Patricia , Singh, Jaywant and Rettie, Ruth (2009) Online grocery shopping: the influence of situational factors. Rettie, Ruth , Robinson, Helen , Radke, Anja and Ye, Xiajiao (2008) CAQDAS: a supplementary tool for qualitative market research. Blythe, Jim and Rettie, Ruth (2008) Guest editorial: theory in practice. Rettie, Ruth (2008) Mobile phones as network capital: facilitating connections. Robinson, Helen , Dall'Olmo Riley, Francesca , Rettie, Ruth and Rolls-Wilson, Gill (2007) The role of situational variables in online grocery shopping in the UK. Rettie, Ruth (2007) Texters not talkers: phone aversion among mobile phone users. Rodgers, Shelly , Chen, Qimei , Wang, Ye , Rettie, Ruth and Alpert, Frank (2007) The web motivation inventory: replication, extension and application to internet advertising. Rettie, Ruth (2006) How text messages create connectedness. Rettie, Ruth (2006) The Logic of Social Research - A.L. Stinchcombe. Harris, Patricia , Rettie, Ruth and Cheung, Chak Kwan (2005) Adoption and usage of M-commerce: a cross-cultural comparison of Hong Kong and the United Kingdom. Ruth, Rettie (2005) Exploiting freely available software for social research. Rodgers, Shelly , Jin, Yan , Rettie, Ruth , Alpert, Frank and Yoon, Doyle (2005) Internet motives of users in the United States, United Kingdom, Australia, and Korea: a cross-cultural replication of the WMI. Rettie, Ruth (2005) Presence and embodiment in mobile phone communication. Rettie, Ruth , Grandcolas, Ursula and Deakins, Bethan (2005) Text message advertising:response rates and branding effects. Rettie, Ruth (2004) International E-Business Marketing. Chittenden, Lisa and Rettie, Ruth (2003) An evaluation of e-mail marketing and factors affecting response. Grandcolas, U. , Rettie, R. and Marusenko, K. (2003) Web survey bias: sample or mode effect? Rettie, Ruth (2002) Net generation culture. Rettie, Ruth , Hilliar, Simon and Alpert, Frank (2002) Pioneer brand advantage with UK consumers. Rettie, Ruth (2001) An exploration of flow during Internet use. Rettie, Ruth and Brewer, Carol (2000) The verbal and visual components of package design. BookCooper, Geoff , King, Andrew and Rettie, Ruth (2009) Book SectionKing, Andrew and Rettie, Ruth (2009) Concluding thoughts: reconfigurations of social theory. Rettie, Ruth (2003) A comparison of four new communication technologies. Conference or Workshop ItemHarris, Patricia , Dall'Olmo Riley, Francesca , Rettie, Ruth and Hand, Chris (2008) Offline to online: the transfer of store loyalty in grocery shopping in the UK. Dall'Olmo Riley, Francesca , Hand, Chris , Rettie, Ruth , Robinson, Helen , Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. Rettie, Ruth (2007) Interactional divergence notwithstanding technological convergence. Rettie, Ruth (2007) Mobile phone communication: facilitating social connections. Rettie, Ruth , Robinson, Helen , Radke, Anja and Ye, Xiajiao (2007) The use of CAQDAS in the UK market research industry. Rettie, Ruth (2006) Being there: the dissemination of humanness through mediated channels. Rettie, Ruth (2006) CAQDAS versus desktop search engines: access without coding. Rettie, Ruth , Robinson, Helen , Silver, H. and Radke, A. (2006) CAQDAS: a complement to traditional qualitative research analysis. King, Andrew and Rettie, Ruth (2006) Social knowledge? Recent challenges to social knowledge. Rettie, R (2006) The social ordering of mobile phone communication. Harris, Patricia , Dall'Olmo Riley, Francesca , Rettie, Ruth and Rolls-Willson, Gill (2005) Antecedents and consequences of purchasing groceries online in the UK. Harris, Patricia , Rettie, Ruth and Cheung, Chak Kwan (2005) M-commerce: a cross-cultural study of adoption in the UK and Hong Kong. Rettie, Ruth (2005) A mixed methods project on mobile phone interaction. Rettie, Ruth , Robinson, Helen , Silver, Christina and Radke, Anja (2005) Qualrus project: internet grocery shopping. Rettie, Ruth (2005) Social presence as presentation of self. Rettie, Ruth , Grandcolas, Ursula and McNeil, Charles (2004) Post-impressions: internet advertising without click-through. Rettie, Ruth , Grandcolas, Ursula and Deakins, Bethan (2004) Text message advertising: dramatic effect on purchase intentions. Rettie, Ruth (2004) Using Goffman's frameworks to explain presence and reality. Rettie, Ruth (2003) Connectedness, awareness and social presence. Rettie, Ruth (2003) Connectedness: a new dimension of CMC? Rettie, Ruth (2003) Optimizing connection: marketing on Instant Messenger. Rettie, Ruth (2003) Using your website for eCRM. Rettie, Ruth and Mojsa, Magdalena (2002) Attitudes to internet advertising: a cross cultural comparison. Rettie, Ruth , Grandcolas, Ursula and Payne, Verity (2002) Email marketing: permission to pester. Rettie, Ruth (2002) Email marketing: success factors. Rettie, Ruth (2002) Email, text or ICQ? Just call me. Rodgers, Shelly , Rettie, Ruth and Alpert, Frank (2002) International similarities and differences in web use motivation in the US, England and Australia: a cross-cultural replication of the web motivation inventory developed in the US. Lomax, Wendy , Rettie, Ruth , Murtagh, John and Mador, Martha (2002) Personality and internet usage: too shy to surf? Rettie, Ruth , Robinson, Helen and Jenner, Blaise (2001) Does internet advertising alienate users? Rettie, Ruth (2001) How is the internet changing marketing? Rettie, Ruth and Brum, Matthew (2001) M-commerce: the role of SMS text messages. MonographMojsa, Magdalena and Rettie, Ruth (2003) Rettie, Ruth , Robinson, Helen and Jenner, Blaise (2003) Grandcolas, Ursula , Rettie, Ruth and Payne, Verity (2003) Rettie, Ruth and Chittenden, Lisa (2003) Rettie, Ruth (2003) |
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