Staff Profile - Chris Hand

Kingston Univertisy Faculty of Business and Law

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Dr Chris Hand
BA(Hons) MSc MA PhD
Post Doctoral Researcher - Full Time
Strategy, Marketing and Entrepreneurship

Room KH-PC04 Portacabin
Kingston University
Kingston Hill
Kingston Upon Thames
Surrey
KT2 7LB

Phone: 020 8417 9000 Ext: 65422

Personal Website

C.Hand@kingston.ac.uk

Biography

I'm a Post-Doctoral Researcher in the Department of Strategy, Marketing and Entrepreneurship and Course Director for the MSc in Management and Business Studies Research. Prior to joining Kingston University I worked at Royal Holloway University of London and Bournemouth Media School as a Research Fellow on an AHRB project investigating the impact of the launch of ITV on British television. I gained my PhD in Economics from the University of Portsmouth. I hold a BA in Economics and an MSc in Business Economics also from the University of Portsmouth and an MA in Strategic Marketing Management from Kingston University.

Research Interests

My research interests include Cultural Economics (especially the film industry), e-commerce in the grocery sector and consumer behaviour (especially customer loyalty). I am also interested in the application of quantitative methods and econometrics to marketing problems.

Teaching

I teach Market Research at undergraduate and postgraduate levels. I also teach Survey Analysis to MA Marketing and MA Marketing with English students, and teach on the undergraduate New Product Development and Dissertation modules.

Membership/Memberships

Market Research Society (Associate Member), Association for Cultural Economics International, Academy of Marketing, European Marketing Academy, Royal Economic Society.

Recent Publications

Jump to: Article | Conference or Workshop Item

Number of items: 12.

Article

Hand, Chris , Dall'Olmo Riley, Francesca , Harris, Patricia , Singh, Jaywant and Rettie, Ruth (2009) Online grocery shopping: the influence of situational factors. European Journal of Marketing, 43(9/10), pp. 1205-1219. ISSN (print) 0309-0566

Collins, Alan , Hand, Chris and Linnell, Maggie (2008) Analyzing repeat consumption of identical cultural goods: some exploratory evidence from moviegoing. Journal of Cultural Economics, 32(3), pp. 187-199. ISSN (print) 0885-2545

Jones, D.F. , Collins, A. and Hand, C. (2007) A classification model based on goal programming with non-standard preference functions with application to the prediction of cinema-going behaviour. European Journal of Operational Research, 117(1), pp. 515-524. ISSN (online) 0377-2217

Robinson, Helen , Wysocka, Anna and Hand, Chris (2007) Internet advertising effectiveness: the effect of design for click-through rates for banner ads. International Journal of Advertising, 26(4), pp. 527-541. ISSN (print) 0265-0487

Hankinson, Philippa , Lomax, Wendy and Hand, Chris (2007) The time factor in re-branding organizations: its effects on staff knowledge, attitudes and behaviour in UK charities. Journal of Product and Brand Management, 16(4), pp. 236-246. ISSN (print) 1061-0421

Collins, Alan and Hand, Chris (2006) Vote clustering in tournaments: what can Oscar tell us? Creativity Research Journal, 18(4), pp. 427-434. ISSN (print) 1040-0419

Collins, Alan and Hand, Chris (2005) Analyzing moviegoing demand: an individual-level cross-sectional approach. Managerial and Decision Economics, 26(5), pp. 319-330. ISSN (print) 0143-6570

Collins, Alan , Hand, Chris and Ryder, Andrew (2005) The lure of the multiplex? The interplay of time, distance, and cinema attendance. Environment and Planning A, 37(3), pp. 483-501. ISSN (print) 0308-518X

Hand, Chris (2002) The distribution and predictability of cinema admissions. Journal of Cultural Economics, 26(1), pp. 53-64. ISSN (print) 0885-2545

Collins, Alan , Hand, Chris and Snell, Martin C. (2002) What makes a blockbuster? Economic analysis of film success in the United Kingdom. Managerial and Decision Economics, 23(6), pp. 343-354. ISSN (print) 0143-6570

Conference or Workshop Item

Harris, Patricia , Dall'Olmo Riley, Francesca , Rettie, Ruth and Hand, Chris (2008) Offline to online: the transfer of store loyalty in grocery shopping in the UK. In: Academy of Marketing Annual Conference 2008 - Reflective marketing in a material world; 8-10 July 2008, Aberdeen, Scotland. (Unpublished)

Dall'Olmo Riley, Francesca , Hand, Chris , Rettie, Ruth , Robinson, Helen , Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, Surrey.

This publications list was generated on: Tue Feb 9 03:15:20 2010 GMT.