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Dr Deborah Anderson

PhD, MA, BA (Hons), National Teaching Fellow, Principal Fellow of the HEA,
Associate Professor
Strategy, Marketing and Innovation

KHBS430 Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames
Surrey
KT2 7LB

Phone:
020 8417 5271 Ext: 65271
D.Anderson@kingston.ac.uk

Biography

Dr Deborah Anderson is an Associate Professor at Kingston University and Principal Fellow of the Higher Education Academy, teaching marketing to both undergraduate and postgraduate students. With twelve years work experience in marketing and a PhD in Educational research, Deborah combines rigorous academic principles with a practical eye on students’ future employability. Recent awards include the Academy of Marketing Individual Teaching Excellence award, 2014 and a National Teaching Fellowship from the Higher Education Academy, 2014.

Expertise

Marketing Communications Planning, Integrated Marketing Communications, The Student Experience, Learning and Teaching

Research Interest(s)

Educational Research: learning, teaching and assessment, learning in the workplace, employability, teaching innovations

Marketing communications

 

 

Teaching

Integrated Marketing Communications on both undergraduate and postgraduate courses.

Marketing Management.

Resarch methods: literature review writing

 

 

 

Experience

Twelve years in industry, working in advertising (client side) PR and marketing management, prior to joining Kingston University in 1996,  teaching on both undergraduate and postgraduate courses.

External Examiner for BA (Hons) Management Studies at Nottingham Trent University, 2009-2013

External Examiner for MA in Creative Advertising, Edinburgh Napier University, 2014-2017

Chair, Internal Subject Review, Music, Kingston University, 2012

Chair, Validation of BSc Aircraft Engineering, Kingston University, 2014

 

 

Memberships

Academy of Marketing

Society for Research in Higher Education

Chartered Institute of Public Relations

Recent Publications

Number of items: 31.

Article

Anderson, Deborah and Lees, Rebecca (2016) Marketing education and the employability challenge. Journal of Strategic Marketing, ISSN (print) 0965-254X (In Press)

Anderson, Deborah, Wason, Hilary and Southall, Jane (2016) Supporting business students' transition into higher education : the case of marketing downloads. Teaching in Higher Education, ISSN (print) 1356-2517 (Epub Ahead of Print)

Lees, Rebecca and Anderson, Deborah (2015) Reflections on academics' assessment literacy. London Review of Education, 13(3), pp. 42-48. ISSN (print) 1474-8460

Benson, Vladlena, Anderson, Deborah and Ooms, Ann (2011) Educator's perceptions, attitudes and practices: blended learning in business and management education. Research in Learning Technology, 19(2), pp. 143-154. ISSN (print) 2156-7069

Benson, Vladlena and Anderson, Deborah (2010) Towards a strategic approach to the introduction of blended learning: Challenges faced and lessons learned. British Journal Of Educational Technology, 41(6), E129-E131. ISSN (print) 0007-1013

Book Section

Anderson, Deborah (2016) Embedding employability in the postgraduate curriculum : a practical approach focussing on recognition and articulation of employability skills. In: Morgan, Michelle and Anderson, Deborah, (eds.) Good practice guide : developing and acquiring employability skills, competencies and attitudes at postgraduate taught STEM level through collaboration. Kingston upon Thames, U.K. : Postgraduate Experience Project. pp. 42-45.

Morgan, Michelle and Anderson, Deborah (2016) Introduction. In: Morgan, Michelle and Anderson, Deborah, (eds.) Good practice guide : developing and acquiring employability skills, competencies and attitudes at postgraduate taught STEM level through collaboration. Kingston upon Thames, U.K. : Postgraduate Experience Project. pp. 5-9.

Anderson, Deborah and Morgan, Michelle (2016) Summary. In: Morgan, Michelle and Anderson, Deborah, (eds.) Good practice guide : developing and acquiring employability skills, competencies and attitudes at postgraduate taught STEM level through collaboration. Kingston upon Thames, U.K. : Postgraduate Experience Project. pp. 76-77.

Anderson, Deborah and Petrov, Georgy (2012) Integrating skills into the curriculum: a case study in business. In: Morgan, Michelle, (ed.) Improving the student experience: a practical guide for universities and colleges. Abingdon, U.K. : Routledge. pp. 97-99. ISBN 9780415598798

Conference or Workshop Item

Anderson, Deborah, Avery, Barry and Southall, Jane (2016) Addressing problems faced by 'commuter' students in higher education. In: British Educational Research Association (BERA) Annual Conference 2016; 13-15 Sep 2016, Leeds, U.K.. (Unpublished)

Anderson, Deborah, Lees, Rebecca, Avery, Barry and Russell, Daniel (2016) Analysing a research group 'start-up' through the communities of practice lens. In: British Educational Research Association (BERA) Annual Conference 2016; 13-15 Sep 2016, Leeds, U.K.. (Unpublished)

Anderson, Deborah, Avery, Barry and Lees, Rebecca (2016) Developing social capital: a close-up look at pedagogic practices. In: Higher Education Close Up 8 (HECU8): Locating Social Justice in Close-Up Reserach in Higher Education; 18-20 Jul 2016, Lancaster, U.K.. (Unpublished)

Anderson, Deborah, Avery, Barry and Lees, Rebecca (2016) Social capital: a framework for innovative marketing pedagogy? In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.

Anderson, Deborah, Bohn, Sarah and Harris, Patricia (2015) Embedding employability in the postgraduate curriculum. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Anderson, Deborah (2015) “Employer insights”: enhancing employability in marketing education. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Anderson, Deborah and Passera, Mark (2015) “Experts and Novices” up-dated: introducing the mini conference. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Wason, Hilary, Charlton, Nathalie and Anderson, Deborah (2015) Marketing downloads: a student-centred learning and assessment innovation. In: 5th Assessment in Higher Education Conference (AHEC); 24-25 Jun 2015, Birmingham, U.K.. (Unpublished)

Wason, Hilary, Lees, Rebecca and Anderson, Deborah (2015) Mind the gap: developing self-efficacy amongst 1st year students during transition to higher education (work in progress). In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Anderson, Deborah, Lees, Becky and Avery, Barry (2015) Reviewing the literature using the Thematic Analysis Grid. In: 14th European Conference on Research Methodology (ECRM) for Business and Management Studies; 11-12 Jun 2015, Valletta, Malta. ISSN (print) 2049-0968 ISBN 9781910810118

Avery, Barry, Anderson, Deborah and Passera, Mark (2015) Social capital: a framework for innovative learning and teaching? In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (In Press)

Lees, Rebecca, Anderson, Deborah and Avery, Barry (2015) Student conceptions of employability: a phenomenographic study. In: 14th European Conference on Research Methodology (ECRM) for Business and Management Studies; 11-12 Jun 2015, Valletta, Malta. ISSN (print) 2049-0968 ISBN 9781910810118

Lees, Rebecca, Anderson, Deborah and Avery, Barry (2015) Student conceptions of employability: a phenomenographic study. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Anderson, Deborah, Lees, Rebecca and Wason, Hilary (2015) “Tagging” the literature with the Thematic Analysis Grid: a tool to facilitate collaborative research. In: Society for Research into Higher Education (SRHE) Annual Research Conference 2015; 9-11 Dec 2015, Newport, U.K.. (In Press)

Anderson, Deborah, Lees, Becky and Avery, Barry (2015) The Thematic Analysis Grid: a strategy for successful literature review writing. In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Anderson, Deborah and Lees, Rebecca (2015) The power of the one-pager: a simple idea for effective, informal formative assessment. In: 5th Assessment in Higher Education Conference (AHEC); 24-25 Jun 2015, Birmingham, U.K.. (Unpublished)

Anderson, Deborah (2014) “Employer Insights”: a case of embedding employability in the curriculum. In: Society for Research into Higher Education (SRHE) Annual Research Conference 2014: Inspiring future generations: embracing plurality and difference in higher education; 10-12 Dec 2014, Newport, U.K..

Anderson, Deborah and Lynn, James (2012) Developing principles for mobile marketing communications. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

Anderson, Deborah and Gurling, Catherine (2012) Making the most of pedagogic research: the case of "Experts and novices". In: Educational Research Forum; 15 Jun 2012, Kingston upon Thames, U.K.. (Unpublished)

Anderson, Deborah (2011) Developing sustainable pedagogic models in a turbulent environment. In: Society for Research into Higher Education (SRHE) Annual Research Conference 2011: Positive Futures for higher education; connections, communities and criticality; 7-9 Dec 2011, Newport, U.K..

Anderson, Deborah (2011) “Experts and novices”: can participative approaches to learning help the lonely academic writer? In: Academy of Marketing Conference 2011: Marketing fields forever; 05-07 Jul 2011, Liverpool, U.K.. (Unpublished)

Monograph

Morgan, Michelle [Editor] and Anderson, Deborah [Editor] (2016) Good practice guide : developing and acquiring employability skills, competencies and attitudes at postgraduate taught STEM level through collaboration. (Discussion Paper) Kingston upon Thames, U.K. : Postgraduate Experience Project. 79 p.

This list was generated on Tue Feb 14 11:43:39 2017 GMT.

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