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Dr Debra Riley

Senior Researcher
Strategy, Marketing and Innovation

KHBS407 Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames

020 8417 9000 Ext: 65404


Debra coordinates commercial research and engagement initiatives for the Department of Strategy, Marketing & Innovation and supports its ongoing research activity.  Prior to this role, she lectured in market research, new product development, marketing strategy, and was a course director on the masters in marketing programme from 2002-2006.   Debra has a BSc in Mechanical Engineering from the University of Colorado, an MBA from the University of Texas and a PhD in Marketing from London Business School. 


Marketing strategy, New product development; Innovation, Market research

Research Interest(s)

Marketing strategy, consumer behaviour, innovation


Debra has over 15 years experience working in sales, marketing,business and new product development for US. and UK firms.


Past clients include WPP Group, Cambridge Healthcare Research, Kodak, Diageo, Bard, and the British Museum.


Market Research Society (MMRS), Product Development Management Association (PDMA)

Recent Publications

Number of items: 16.


Harris, Patricia, Dall'Olmo Riley, Francesca, Hand, Chris and Riley, Debra (2017) Online and store patronage : a typology of grocery shoppers. International Journal of Retail & Distribution Management, 45(4), pp. 419-445. ISSN (print) 0959-0552

Kalafatis, Stavros, Ledden, Lesley, Riley, Debra and Singh, Jaywant (2016) The added value of brand alliances in higher education. Journal of Business Research, 69(8), pp. 3122-3132. ISSN (print) 0148-2963

Kalafatis, Stavros P., Riley, Debra and Singh, Jaywant (2014) Context effects in the evaluation of business-to-business brand alliances. Industrial Marketing Management, 43(2), pp. 322-334. ISSN (print) 0019-8501

Rettie, Ruth, Burchell, Kevin and Riley, Debra (2012) Normalising green behaviours: a new approach to sustainability marketing. Journal of Marketing Management, 28(3-4), pp. 420-444. ISSN (print) 0267-257X

Kalafatis, Stavros P., Remizova, Natalia, Riley, Debra and Singh, Jaywant (2012) The differential impact of brand equity on B2B co-branding. Journal of Business & Industrial Marketing, 27(8), pp. 623-634. ISSN (print) 0885-8624

Kalafatis, Stavros P., Riley, Debra, Tsogas, Markos H. and Clodine-Florent, Jimmy (2012) The effects of source credibility and message variation on mail survey response behaviour. International Journal of Market Research, 54(3), pp. 391-406. ISSN (print) 1470-7853

Riley, Debra, Kalafatis, Stavros and Manoocherhi, Farideh (2009) The impact of entrepreneurial orientation and managerial resources on corporate venture outcomes. International Journal of Entrepreneurship and Innovation Management, 9(3), pp. 242-266. ISSN (print) 1476-1297

Riley, Debra (2007) Factors affecting the pursuit of standards: a theoretical framework. The Marketing Review, 7(2), pp. 139-154. ISSN (print) 1469-347X

Sahay, Arvind and Riley, Debra (2003) The role of resource access, market considerations, and the nature of innovation in pursuit of standards in the new product development process. Journal of Product Innovation Management, 20(5), pp. 338-355.

Conference or Workshop Item

Riley, Debra, Robinson, Helen and Spiers, Julia (2016) How music affects attitudes towards a charity advertisement. In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Riley, Debra, Robinson, Helen and Singh, Jaywant (2016) Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Riley, Debra and Anderson, Mark (2015) The impact of music pleasantness and fit on advertising attitudes for low and high involvement consumers. In: Marketing and Business Development (MBD) International Conference 2015; 25-27 Jun 2015, Bucharest, Romania. ISSN (online) 2344-5130

Riley, Debra, Martins da Silva, Peter and Behr, Sabrina (2015) The impact of packaging design on health product perceptions. In: Marketing and Business Development (MBD) International Conference 2015; 25-27 Jun 2015, Bucharest, Romania. ISSN (online) 2344-5130

Kalafatis, Stavros, Singh, Jaywant and Riley, Debra (2012) Intangibility as a determinant of consumer evaluation of co-branded services. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040

Singh, Jaywant, Kalafatis, Stavros, Riley, Debra and Ledden, Lesley (2011) Co-branding in higher education: an investigation of student attitudes. In: 6th International Conference on Higher Education Marketing ICHEM 2011; April 18-20, 2011, Cairo, Egypt.

Singh, Jaywant, Kalafatis, Stavros P., Riley, Debra and Ledden, Lesley (2011) Cobranding in higher education: an investigation of student attitudes. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)

This list was generated on Fri May 26 04:39:52 2017 BST.

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