Accessibility Page Navigation
Style sheets must be enabled to view this page as it was intended.
  • Facebook
  • Twitter
  • LinkedIn
  • YouTube

Dr Elena Fitkov-Norris

BSc MSc PhD
Associate Professor
Accounting, Finance and Informatics

KHBS211 Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames
Surrey
KT2 7LB

Phone:
020 8417 9000 Ext: 65366
E.Fitkov-Norris@kingston.ac.uk

Biography

I am an Associate Professor at the Department of Accounting, Finance and Informatics at Kingston Business School, London, UK. I received a BSc in Mathematics and Management from King’s College London and an MSc in Information Technology at University College London, before completing a PhD sponsored by BT in the department of Electronic and Electrical Engineering, University College London.

Expertise

Study habits and behaviour, learning theory, Rasch analysis, advanced statistical analysis, neural networks, yield management, control theory, wireless communication networks

Research Interest(s)

Currently, I am looking into innovative approaches developing measuring scales for evaluation and modelling students' study habit behaviour by taking into account recent developments in neuroscience. I am also looking at the potential of semi-qualitative modelling approaches such as neural networks for building classifiers and modelling human decision making.

Teaching

I lecture on a number of undergraduate quantitative courses, including Business Information Analysis and Business Data Analysis. At postgraduate level, I deliver a Business Forecasting and Modelling elective to MBA students both in the UK and Moscow, a Business Forecasting module to students on the MSc in Business and Economic Forecasting and an Information Management module for students on the Diploma in Management Studies.

Consultancy

I am currently project evaluator for the European Commissions Future and Emerging Technologies Open Scheme, which is designed to be "continuously responsive to novel and fragile ideas that challenge current thinking and to support foundational breakthroughs that can open radically new directions for information and communication technologies in the future”.

Memberships

Member of the Institute of Engineering and Technology (IET), Member of the Institute of Mathematics and its Applications (IMA), Member of the Operational Research Society

Recent Publications

Number of items: 22.

Article

Fitkov-Norris, Elena and Yeghiazarian, Ara (2016) Use of measurement theory for operationalization and quantification of psychological constructs in systems dynamics modelling. Journal of Physics: Conference Series, 772(1), 012023. ISSN (print) 1742-6588

Book Section

Fitkov-Norris, Elena and Lees, Becky (2015) Online formative assessment: does it add up to better performance in quantitative modules? In: Mendy, John and Geringer, Susan D., (eds.) Leading issues in business research methods. Reading, U.K. : Academic Conferences and Publishing International Limited. pp. 101-114. ISBN 9781910810378

Fitkov-Norris, Elena and Yeghiazarian, Ara (2014) Measuring the relationship between study habits and preferred learning style in higher education. In: UNSPECIFIED, (ed.) 2014 Frontiers in Education Conference Proceedings. IEEE. pp. 1323-1326. ISBN 9781479939213

Fitkov-Norris, Elena and Yeghiazarian, Ara (2013) Assessing the learning style preferences postgraduate general business management students using VARK. In: Mesquita, Anabela and Ramos, Isabel, (eds.) Proceedings of the 12th European Conference on Research Methodology for Business and Management Studies. Reading, U.K. : Academic Conferences and Publishing International Ltd. pp. 144-152. ISSN (print) 2049-0968 ISBN 9781909507302

Fitkov-Norris, Elena and Folorunso, Sakinat Oluwabukonla (2013) Impact of sampling on neural network classification performance in the context of repeat movie viewing. In: Iliadis, Lazaros , Papadopoulos, Harris and Jayne, Chrisina, (eds.) Engineering Applications of Neural Networks: 14th International Conference, EANN 2013, Halkidiki, Greece, September 13-16, 2013 Proceedings, Part I. Springer-Verlag Berlin Heidelberg. pp. 213-222. (Communications in Computer and Information Science) ISBN 9783642410123

Fitkov-Norris, Elena, Vahid, Samireh and Hand, Chris (2012) Evaluating the impact of categorical data encoding and scaling on neural network classification performance: the case of repeat consumption of identical cultural goods. In: Jayne, Chrisina , Yue, Shigang and Iliadis, Lazaros S., (eds.) Engineering Applications of Neural Networks: 13th International Conference, EANN 2012, London, UK, September 2012, Proceedings. London, U.K. : Springer. pp. 343-352. (Communications in Computer and Information Science, no. 311) ISBN 9783642329081

Fitkov-Norris, Elena and Lees, Becky (2012) Online formative assessment: does it add up to better performance in quantitative modules? In: McClean, Rachel, (ed.) Proceedings of the 11th European Conference on Research Methods. Reading, U.K. : Academic Publishing International Limited. pp. 115-121. ISBN 9781908272461

Fitkov-Norris, Elena (2004) Control theory approach for implementation of dynamic pricing in mobile cellular networks. In: IEE Communication Networks and Services Professional Network, , (ed.) Telecommunications Quality of Services: The Business of Success. Stevenage, U.K. : IEE Communication Networks and Services Professional Network. pp. 160-164. ISSN (print) 0537-9989 ISBN 0863413935

Fitkov-Norris, E.D. and Khanifar, A. (2001) Dynamic pricing in cellular networks, a mobility model with a provider-oriented approach. In: Institution of Electrical Engineers, , (ed.) Second International Conference on 3G Mobile Communication Technologies. London, U.K. : Institution of Electrical Engineers. pp. 63-67. (IEE Conference Publication, no. 477) ISSN (print) 0537-9989 ISBN 0852967314

Fitkov-Norris, E.D. and Khanifar, A. (2000) Dynamic pricing in mobile communication systems. In: Institution of Electric Engineers, , (ed.) First International Conference on 3G Mobile Communication Technologies. London, U.K. : Institution of Electric Engineers. pp. 416-420. (IEE Conference Publication, no. 471) ISSN (print) 0537-9989 ISBN 0852967268

Conference or Workshop Item

Fitkov-Norris, Elena and Yeghiazarian, Ara (2015) Evaluating a tool for mapping study approaches and preferred learning preferences: a pilot study. In: IMEKO XXI World Congress: Measurement in Research and Industry; 30 Aug - 04 Sep 2015, Prague, Czech Republic. (Unpublished)

Yeghiazarian, Ara and Fitkov-Norris, Elena (2015) How can we teach our digital native students? In: Festival of Learning 2015; 12-16 Jan 2015, Kingston Upon Thames, U.K.. (Unpublished)

Fitkov-Norris, Elena and Yeghiazarian, Ara (2015) Validation of VARK learning modalities questionnaire using Rasch analysis. In: 2014 Joint IMEKO (International Measurement Confederation) TC1-TC7-TC13 Symposium: Measurement Science Behind Safety and Security; 03 - 05 Sep 2014, Madeira, Portugal. ISSN (print) 1742-6588

Fitkov-Norris, Elena and Yeghiazarian, Ara (2013) Measuring study habits in higher education: the way forward? In: 2013 Joint IMEKO (International Measurement Confederation) TC1-TC7-TC13 Symposium: Measurement Across Physical and Behavioural Sciences; 4-6 Sep 2013, Genoa, Italy. ISSN (print) 1742-6588

Fitkov-Norris, Elena (2012) Don’t forget your tablets: iPads, tears, and short attention spans. The future of higher education. In: Electrical & Information Engineering Department (EIE) 2nd International Conference on Computing, Energy, Networking, Robotics And Telecommunications (eieCon2012); 21-23 Nov 2012, Ota, Nigeria. (Unpublished)

Fitkov-Norris, Elena and Lees, Rebecca (2011) Online formative assessment and study habits: does it add up to better performance in quantitative modules? In: Society for Research into Higher Education (SRHE) Annual Research Conference 2011: Positive Futures for higher education; connections, communities and criticality; 7-9 Dec 2011, Newport, U.K..

Fitkov-Norris, Elena and Lees, Becky (2011) Online formative assessment and study habits: does it add up to better performance in quantitative modules? In: Higher Education Academy (HEA) Annual Conference 2011: Changing Practice - Changing Times; 5-6 Jul 2011, Nottingham, U.K.. (Unpublished)

Fitkov-Norris, Elena, Alfes, Kerstin, Shantz, Amanda, Lees, Becky and Morgan, Stephanie (2011) Student engagement – or not... Initial findings. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)

Cobo, Denisa, Fitkov-Norris, Elena and Yeghiazarian, Ara (2010) Baby boomers’ and seniors’ perceptions of assistive living. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Simsek, Eylem, Fitkov-Norris, Elena and Yeghiazarian, Ara (2010) European perception of a multi-centre Master’s in London-Berlin-Paris in Management Studies. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Fitkov-Norris, Elena and Lees, Becky (2010) Habit and engagement: does it add up to better performance in quantitative modules? In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Monograph

Fitkov-Norris, Elena (2010) Literature overview of approaches for enterprise-wide modelling, simulation and optimisation. (Working Paper) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 20 p. (Kingston Business School Working Paper, no. 2012/1) ISBN 9791872058849

This list was generated on Tue Feb 14 18:02:51 2017 GMT.

Upcoming Events