Dr Kevin Burchell
BSc, MSc, PhD (all LSE)
Senior Research Fellow and Deputy Director of BPRG
Strategy, Marketing and Innovation
KHBS338 Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames
Surrey
KT2 7LB
- Phone:
- 020 8417 5270 Ext: 65270
- E-mail:
- K.Burchell@kingston.ac.uk
Biography
Kevin is a Senior Research Fellow, and Deputy Director of the Behaviour and Practice Research Group. He is the Co-investigator on the RCUK/ESRC-funded Smart Communities project (January 2011 to December 2013). The objective of the project is to investigate whether members of a community can be facilitated to deliberately debate, develop and adopt new low energy norms, practices and lifestyles. Kevin is also the Co-investigator on the Social Normalisation and Social Marketing project. Prior to this (September 2009 to December 2010), Kevin was the senior researcher on the ESPRC-funded CHARM project. Kevin was the co-chair of the ‘Practices and the environment: performing sustainability and doing STS’ track at the European Association for the Study of Science and Technology (EASST) conference in Trento, Italy, 1-4 September, 2010.
Prior to this (2006 to 2009), Kevin was a Research Fellow in BIOS (Centre for the Study of Bioscience, Biomedicine, Biotechnology and Society) at London School of Economics (LSE), where he conceived and managed the three-year, Wellcome Trust-funded ScoPE project (Scientists on public engagement: from communication to deliberation?). This was the first sociological investigation and evaluation of the burgeoning public engagement with science and technology policy agenda, from the perspectives of scientists themselves. Kevin studied for his PhD (2005), on agbiotech scientists' perceptions of relationships between agbiotech and the public, in the Department of Geography and Environment at LSE.
Research Interest(s)
Kevin employs broad-based, qualitative and interpretative sociologically-led approaches to produce academically-rigorous and policy-relevant research in two key areas:
- Behaviour change and practice change, particularly but not entirely in the context of energy and sustainability. Here he draws on: practice theory; social studies of energy and sustainability; studies of community action; social theories of learning; the social norm approach; and, critical studies of social marketing and behaviour change.
- Science and Society, and the institutional public engagement agenda. Here, he draws on science and technology studies (STS), cultural studies of science and critical public understanding of science (cPUS)
Experience
Kevin is currently acting as an academic consultant to GfK-NOP with respect to their evaluative work on the Department for Energy and Climate Change’s Low Carbon Community Challenge and Green Deal.
Recent Publications
Article
Harries, Tim, Rettie, Ruth, Chambers, Shelley and Burchell, Kevin (2013) Is social norms marketing effective? A case study in domestic electricity consumption. European Journal of Marketing, ISSN (online) 0309-0566 (In Press)
Burchell, Kevin, Rettie, Ruth and Patel, Kavita (2013) Marketing social norms: social marketing and the 'social norm approach'. Journal of Consumer Behaviour, 12(1), pp. 1-9. ISSN (print) 1472-0817
Rettie, Ruth, Burchell, Kevin and Riley, Debra (2012) Normalising green behaviours: a new approach to sustainability marketing. Journal of Marketing Management, 28(3-4), pp. 420-444. ISSN (print) 0267-257X
Burchell, Kevin (2009) A helping hand or a servant discipline? Interpreting non-academic perspectives on the roles of social science in participatory policy-making. Science, Technology & Innovation Studies, 5(1), pp. 49-61. ISSN (online) 1861-3675
Burchell, Kevin (2007) Boundary work, associative argumentation and switching in the advocacy of agricultural biotechnology. Science as Culture, 16(1), pp. 49-70. ISSN (print) 0950-5431
Burchell, Kevin (2007) Empiricist selves and contingent “others”: the performative function of the discourse of scientists working in conditions of controversy. Public Understanding of Science, 16(2), pp. 145-162. ISSN (print) 0963-6625
Conference or Workshop Item
Studley, Matthew, Chambers, Simon, Rettie, Ruth and Burchell, Kevin (2011) Gathering and presenting social feedback to change domestic electricity consumption. In: PINC2011 @ CHI2011: The 2nd International Workshop on Persuasion, Influence, Nudge & Coercion through mobile devices; 08 May 2011, Vancouver, Canada. (Unpublished)
Rettie, Ruth, Burchell, Kevin and Roberts, Tom (2011) Smart communities: shaping new low carbon norms through community action. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)
Rettie, Ruth, Burchell, Kevin, Eslambolchilar, Parisa, Studley, Matthew, Byrne, Richard, Chambers, Simon and Patel, Kavita (2010) CHARM: the social norm approach to sustainable behaviour change. In: Digital Futures 2010 - Digital Economy All Hands Meeting; 11 - 13 Oct 2010, Nottingham, U.K.. (Unpublished)
Rettie, Ruth and Burchell, K. (2010) The social norm approach to sustainable behaviour change: the CHARM project. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)
Monograph
Rettie, Ruth, Barnham, Chris and Burchell, Kevin (2011) Social normalisation and consumer behaviour: using marketing to make green normal. (Working Paper) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 19 p. ISBN 9781872058795
Burchell, Kevin, Franklin, Sarah and Holden, Kerry (2009) Public culture as professional science: final report of the ScoPE project (Scientists on public engagement: from communication to deliberation?). (Project Report) London, U.K. : London School of Economics and Political Science. 85 p.
Burchell, Kevin [Editor] and Holden, Kerry [Editor] (2009) The roles of social science in public dialogue on science and technology: report of a one-day stakeholder workshop, 4 July 2008. (Project Report) London, U.K. : BIOS, London School of Economics and Political Science. 23 p.
