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Dr Richard Anson

Senior Lecturer In Entrepreneurship & Innovation
Strategy, Marketing and Innovation

Room KHBS429
Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames

+44 (0) 20 8417 9000 Ext: 65506


Dr Richard Anson is an experienced Executive, Board Member and Entrepreneur, equally at home in both start-up and corporate environments.

He has a deep understanding of how changing technology has resulted in new ways for consumers to engage with both each other and the brands they purchase from.  He combines this with what he has learnt about the dynamics of building disruptive businesses.  He believes many corporates need to re-learn to act like successful start ups.

 He is Entrepreneur-in-Residence at a retail and brand focused innovation hub, TrueStart; Non-Executive Director of Old Street Labs which enables enterprises to forge more valuable relationships with their buyers and suppliers; and Non-Executive Director of Reevoo, the business he founded; and formerly of Invisible Hand (sold to SkimLinks).

Richard founded and led Reevoo to become a leading customer advocacy platform to brands across the retail, travel, auto and financial services industries.  Prior to founding Reevoo, Richard was a senior strategy consultant at KPMG covering the technology, media and telecoms space; interim Head of Group Planning at Orange, covering 22 countries; and part of the team managing investments of up to £5 million at 3i.

He has a PhD from the University of Bristol and MBA from the Cranfield School of Management.


Digital strategy, e-commerce strategy, innovation, entrepreneurship and customer centricity.


Please see my LinkedIn Profile:


Digital strategy, e-commerce strategy, innovation, data and customer centricity for corporates and early stage businesses.


Fellow of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA).

Freeman of the Worshipful Company of Information Technologists.

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