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Dr Rita Kottasz

BA, MPhil, PGCTLHE, PhD, Chartered Marketer
Senior Lecturer in International Business
Strategy, Marketing and Innovation

KHBS3015
Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames
KT2 7LB

Phone:
020 8417 9000 Ext: 64958
Rita.Kottasz@kingston.ac.uk

Biography

Rita Kottász is a Senior Lecturer in International Business and teaches on a range of business courses at Kingston University, London. Previously, Rita worked at Coventry University and as a research consultant at the Hartsook Centre for Sustainable Philanthropy, University of Plymouth. Her main research interests are in the areas of arts and non-profit marketing, notably issues to do with fundraising, donor behaviour and cultural consumption.  

Recent Publications

Number of items: 38.

Article

Bennett, Roger, Kottasz, Rita and Shaw, Stephen (2016) Factors potentially affecting the successful promotion of electric vehicles. Journal of Social Marketing, 6(1), pp. 62-82. ISSN (print) 2042-6763

Kottasz, Rita and Bennett, Roger (2016) Managing the reputation of the banking industry after the global financial crisis: implications of public anger, processing depth and retroactive memory interference for public recall of events. Journal of Marketing Communications, 22(3), pp. 284-306. ISSN (print) 1352-7266

Bennett, Roger, Shaw, Stephen and Kottasz, Rita (2016) USING artwork to market sensitive issues within heritage museums : three case studies. Museum Management and Curatorship, ISSN (print) 0964-7775 (Epub Ahead of Print)

Kottasz, Rita (2015) Understanding the cultural consumption of a new wave of immigrants: the case of the South Korean community in South West London. International Journal of Nonprofit and Voluntary Sector Marketing, 20(2), pp. 100-121. ISSN (print) 1465-4520

Bennett, Roger and Kottasz, Rita (2013) Attractiveness of limited edition artwork for first-generation newly affluent consumers. International Journal of Arts Management, 15(3), pp. 21-38. ISSN (print) 1480-8986

Kottasz, Rita and Bennett, Roger (2013) Factors affecting visual artists’ levels of commitment to artwork distributors. Arts Marketing: An International Journal, 3(1), pp. 21-40. ISSN (print) 2044-2084

Kottasz, Rita, Waite, Kathryn and Kerrigan, Finola (2013) Understanding the 'social' in arts, heritage and non-profit marketing. Social Business, 3(2), pp. 87-90. ISSN (print) 2044-4087

Bennett, Roger and Kottasz, Rita (2012) Public attitudes towards the UK banking industry following the global financial crisis. International Journal of Bank Marketing, 30(2), pp. 128-147. ISSN (print) 0265-2323

Bennett, Roger and Kottasz, Rita (2011) Management of unprofitable donors by UK fundraising charities. Journal of Customer Behaviour, 10(4), pp. 309-333. ISSN (print) 1475-3928

Bennett, Roger and Kottasz, Rita (2011) Strategic, competitive, and co-operative approaches to internationalisation in European business schools. Journal of Marketing Management, 27(11-12), pp. 1087-1116. ISSN (print) 0267-257X

Kottasz, Rita, Bennett, Roger, Savani, Sharmila and Ali‐Choudhury, Rehnuma (2008) The role of corporate art in the management of corporate identity. Corporate Communications: An International Journal, 13(3), pp. 235-254. ISSN (print) 1356-3289

Bennett, Roger, Kottasz, Rita and Nocciolino, Julia (2007) Catching the early walker : an examination of potential antecedents of rapid student exit from business‐related undergraduate degree programmes in a post‐1992 university. Journal of Further and Higher Education, 31(2), pp. 109-132. ISSN (print) 0309-877X

Gabriel, Helen, Kottasz, Rita and Bennett, Roger (2006) Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide. Marketing Intelligence & Planning, 24(5), pp. 505-527. ISSN (print) 0263-4503

Kottasz, Rita and Bennett, Roger (2006) Ethnocentric tendencies amongst arts audiences. International Journal of Nonprofit and Voluntary Sector Marketing, 11(4), pp. 303-317. ISSN (print) 1465-4520

Bennett, Roger and Kottasz, Rita (2006) 'I didn't enjoy it one bit' : causes and effects of 'terrible' visitor experiences at performing arts venues. Journal of Customer Behaviour, 5(1), pp. 27-57. ISSN (print) 1475-3928

Kottasz, Rita (2006) Understanding the influences of atmospheric cues on the emotional responses and behaviours of museum visitors. Journal of Nonprofit & Public Sector Marketing, 16(1-2), pp. 95-121. ISSN (print) 1049-5142

Kottasz, Rita and Bennett, Roger (2005) The impact of ethnocentrism on perceived reputation and emotional liking of artworks: a comparative analysis. International Review on Public and Non Profit Marketing, 2(2), pp. 9-21. ISSN (print) 1865-1984

Kottasz, Rita (2004) Differences in the donor behavior characteristics of young affluent males and females: empirical evidence from Britain. Voluntas: International Journal of Voluntary and Nonprofit Organizations, 15(2), pp. 181-203. ISSN (print) 0957-8765

Kottasz, Rita (2004) How should charitable organisations motivate young professionals to give philanthropically? International Journal of Nonprofit and Voluntary Sector Marketing, 9(1), pp. 9-27. ISSN (print) 1465-4520

Bennett, Roger and Kottasz, Rita (2001) Advertisement style and the recruitment of charity volunteers. Journal of Nonprofit & Public Sector Marketing, 8(2), pp. 45-63. ISSN (print) 1049-5142

Bennett, R. and Kottasz, R. (2001) Construed artistic identity and resistance to identity change in UK theaters: an empirical investigation. Corporate Reputation Review, 4(3), pp. 223-234. ISSN (print) 1363-3589

Bennett, Roger and Kottasz, Rita (2001) Lead user influence on new product development decisions of UK theatre companies: an empirical study. International Journal of Arts Management, 3(2), pp. 28-39. ISSN (print) 1480-8986

Bennett, Roger and Kottasz, Rita (2001) Marketing undergraduates' attitudes towards query-based instructional machines as a possible learning medium. British Journal of Educational Technology, 32(4), pp. 471-482. ISSN (print) 0007-1013

Bennett, Roger and Kottasz, Rita (2001) Promotional message strategies for disability charities' employment services. International Journal of Nonprofit and Voluntary Sector Marketing, 6(1), pp. 21-32. ISSN (print) 1465-4520

Bennett, Roger and Kottasz, Rita (2001) The shape of things to come: how marketing services organisations anticipate the future. Journal of Targeting, Measurement and Analysis for Marketing, 9(4), pp. 309-325. ISSN (print) 0967-3237

Bennett, Roger and Kottasz, Rita (2000) Emergency fund‐raising for disaster relief. Disaster Prevention and Management: An International Journal, 9(5), pp. 352-359. ISSN (print) 0965-3562

Bennett, Roger and Kottasz, Rita (2000) Practitioner perceptions of corporate reputation: an empirical investigation. Corporate Communications: An International Journal, 5(4), pp. 224-234. ISSN (print) 1356-3289

Book Section

Kottasz, Rita and Bennett, Roger (2014) Distributing visual artworks : challenges and perspectives. In: O’Reilly, Daragh , Rentschler, Ruth and Kirchner, Theresa A., (eds.) The Routledge companion to arts marketing. Abingdon, U.K. : Routledge. pp. 364-374. (Routledge Companions in Business, Management and Accounting) ISBN 9780415783507

Kottasz, Rita (2006) Resistance to identity change in UK theatres. In: Maitland, Heather, (ed.) Navigating difference: cultural diversity and audience development. London, U.K. : Arts Council England. pp. 71-78. ISBN 9780728710771

Conference or Workshop Item

Kottasz, Rita (2017) Consumer void: measuring the effects of feelings of emptiness as a stimulus to film-induced consumption. In: 14th International Conference on Arts and Cultural Management; 24-28 Jun 2017, Beijing, China. (In Press)

Bennett, Roger and Kottasz, Rita (2017) Micro charities’ use of unpaid assistance in the management of their marketing communications. In: 22nd International Conference on Corporate and Marketing Communications (CMC 2017): Challenges of Marketing Communications in a Globalized World; 04-05 May 2017, Zaragoza, Spain. ISBN 9788494608209

Hand, Chris and Kottasz, Rita (2016) The effect of social class on multiple cause donation behaviour. In: 15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing: Considering Myths and Stereotypes in Arts, Heritage, Nonprofit and Social Marketing; 16 Sep 2016, Egham, U.K.. (Unpublished)

Bennett, Roger, Shaw, Steve and Kottasz, Rita (2015) Factors contributing to the success (or failure) of collaborative projects involving artists and heritage venues. In: 13th International Conference on Arts and Cultural Management (AIMAC 2015); 28 Jun - 01 Jul 2015, Aix-en-Provence, France. (Unpublished)

Kottasz, R. and Bennett, R. (2013) Memories of the banking industry’s role in the global financial crisis : the impact of anger on message processing and recall. In: 18th International Conference on Corporate and Marketing Communications : Responsible Communication: Past, Present, Future (CMC 2013); 11-12 Apr 2013, Salerno, Italy. (Unpublished)

Bennett, Roger and Kottasz, Rita (2012) Demand for expensive limited edition artwork among first generation affluent buyers. In: Academy of Marketing (AM) Conference 2012: Marketing : catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

Kottasz, Rita and Bennett, Roger (2012) Managing the reputation of the banking industry consequent to the financial crisis : antecedents of customer memory and recall. In: 11th International Marketing Trends Conference; 19-21 Jan 2012, Venice, Italy.

Kottasz, Rita and Bennett, Roger (2005) Ethnocentrism and perceptions of the quality of home country and foreign artwork : a comparison of English and Hungarian arts visitors. In: 2005 Academy of Marketing Science (AMS) Annual Conference; 25-28 May 2005, Tampa, U.S.. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science) ISSN (online) 0149-7421 ISBN 9783319117782

Monograph

Sargeant, Adrian, Eisenstein, Amy and Kottasz, Rita (2015) Major gift fundraising: unlocking the potential for your nonprofit. (Technical Report) Plymouth, U.K. : Sustainable Philanthropy with Plymouth University. 12 p.

This list was generated on Fri May 26 04:41:47 2017 BST.

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