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Dr Rita Kottasz

BA, MPhil, PGCTLHE, PhD, Chartered Marketer
Senior Lecturer in International Business
Strategy, Marketing and Innovation

Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames

020 8417 9000 Ext: 64958


Rita Kottász is a Senior Lecturer in International Business and teaches on a range of business courses at Kingston University, London. Previously, Rita worked at Coventry University and as a research consultant at the Hartsook Centre for Sustainable Philanthropy, University of Plymouth. Her main research interests are in the areas of arts and non-profit marketing, notably issues to do with fundraising, donor behaviour and cultural consumption.  

Recent Publications

Jump to: Article | Monograph
Number of items: 4.


Bennett, Roger, Kottasz, Rita and Shaw, Stephen (2016) Factors potentially affecting the successful promotion of electric vehicles. Journal of Social Marketing, 6(1), pp. 62-82. ISSN (print) 2042-6763

Kottasz, Rita and Bennett, Roger (2016) Managing the reputation of the banking industry after the global financial crisis: implications of public anger, processing depth and retroactive memory interference for public recall of events. Journal of Marketing Communications, 22(3), pp. 284-306. ISSN (print) 1352-7266

Bennett, Roger, Shaw, Stephen and Kottasz, Rita (2016) USING artwork to market sensitive issues within heritage museums : three case studies. Museum Management and Curatorship, ISSN (print) 0964-7775 (Epub Ahead of Print)


Sargeant, Adrian, Eisenstein, Amy and Kottasz, Rita (2015) Major gift fundraising: unlocking the potential for your nonprofit. (Technical Report) Plymouth, U.K. : Sustainable Philanthropy with Plymouth University. 12 p.

This list was generated on Wed Feb 15 05:08:56 2017 GMT.

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