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Helen Robinson

MSc (Distn), BA (Hons), Senior Fellow of the HEA
Associate Professor
Strategy, Marketing and Innovation

KHBS416 Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames
Surrey
KT2 7LB

Phone:
020 8417 9000 Ext: 65561
H.R.Robinson@kingston.ac.uk

Biography

Helen is an Associate Professor at Kingston University, also fulfilling the role of Associate Head of the Department of Strategy, Marketing and Innovation in the Faculty of Business and Law. Her former industry background is in advertising and media planning at J Walter Thompson, where she worked for several years prior to joining Kingston Business School. Helen has gained Senior Fellow recognition of the Higher Education Academy, for her teaching and curriculum development in marketing, market research, marketing communications and advertising to undergraduate and postgraduate students. Her current research interests within higher education include an investigation into enhancing the dissertation experience for masters' dissertation students and the development of strategic industry partnerships in marketing communications and advertising pedagogy .

Expertise

Marketing Planning

Integrated Marketing Communications; Advertising Strategy and Planning, Media Planning

Market Research; Research Methods 

Learning and Teaching

Development and supervision of Knowledge Transfer Partnerships

Research Interest(s)

Helen's research interests include marketing communications and more specifically advertising and media planning. Currently, her research work in this area focusses on the study of multiple media use and advertising avoidance. Helen is a member of the Consumer Research Unit at Kingston Business School which is currently investigating multi-channel grocery shopping. Helen is also the Co-chair of the Marketing Communications Special Interest Group (SIG) for the Academy of Marketing.

Helen Co-Chaired the 3rd International Conference on Contemporary Marketing Issues (ICCMI2015), jointly organised by Kingston Business School and Alexander Technological Educational Institute of Thessaloniki (ATEI). In its third year, the conference, hosted by Kingston Business School in Summer 2015, offered a friendly environment and a developmental platform for both early career and established researchers to collaborate and develop new perspectives on contemporary marketing issues within the global business context. 

Teaching

Undergraduate: Marketing Communications (Level 6); Advertising Strategy and Planning (Level 6) 

Postgraduate: Marketing Communications and Advertising (Level 7); Market Research (Level 7) 

Experience

2016 - present Associate Professor and Associate Head: Kingston University; Faculty of Business and Law, Strategy, Marketing and Innovation Department.

2013 - 2016 Principal Lecturer and Associate Head: Kingston University; Faculty of Business and Law, Strategy, Marketing and Innovation Department.

2011 - 2013 Principal Lecturer and Deputy Head: Kingston University; Faculty of Business and Law, Strategy, Marketing and Entrepreneurship Department.

2008 - 2011 Principal Lecturer and Deputy Head (Acting Head): Kingston University; Faculty of Business and Law, Strategy, Marketing and Entrepreneurship Department.

2003 - 2008 Principal Lecturer and Deputy Head: Kingston University; Faculty of Business and Law, Strategy, Marketing and Entrepreneurship Department.

1992 - 2003 Principal Lecturer and Course Director for Postgraduate Diploma and MA In Marketing Courses: Kingston University: Faculty of Business and Law; Marketing School.

1988 - 1992 Senior Lecturer: Kingston Polyctechnic; Faculty of Business and Law; Marketing School.

1983 - 1988 J Walter Thompson Advertising Agency: Media and Account Planning Executive: working across a broad range of client companies.

Memberships

Academy of Marketing

Recent Publications

Number of items: 30.

Article

Robinson, Helen (2017) Towards an enhanced understanding of the behavioural phenomenon of multiple media use. Journal of Marketing Management, ISSN (print) 0267-257X (Epub Ahead of Print)

Robinson, Helen (2016) Multiple media use, polychronicity and multitasking : a review of literature and proposed research directions. The Marketing Review, 16(2), pp. 129-147. ISSN (print) 1469-347X

Rettie, Ruth, Robinson, Helen, Radke, Anja and Ye, Xiajiao (2008) CAQDAS: a supplementary tool for qualitative market research. Qualitative Market Research: An International Journal, 11(1), pp. 76-88. ISSN (print) 1352-2752

Dall'Olmo Riley, Francesca, Lomax, Wendy and Robinson, Helen (2007) Editorial: Academy of Marketing Conference 2007 "Marketing theory into Practice" Hosted by Kingston Business School. Journal of Marketing Management, 23(5-6), pp. 387-393. ISSN (print) 0267-257X

Robinson, Helen, Wysocka, Anna and Hand, Chris (2007) Internet advertising effectiveness: the effect of design for click-through rates for banner ads. International Journal of Advertising, 26(4), pp. 527-541. ISSN (print) 0265-0487

Robinson, Helen, Dall'Olmo Riley, Francesca, Rettie, Ruth and Rolls-Wilson, Gill (2007) The role of situational variables in online grocery shopping in the UK. The Marketing Review, 7(1), pp. 89-106. ISSN (print) 1469-347x

East, Robert, Hammond, Kathy, Lomax, Wendy and Robinson, Helen (2005) What is the effect of a recommendation? The Marketing Review, 5(2), pp. 145-157. ISSN (print) 1469-347x

Conference or Workshop Item

Harris, Patricia, Robinson, Helen, Dall'Olmo Riley, Francesca and Hand, Chris (2016) Consumers’ multi-channel shopping experience in the UK grocery sector: purchase behaviour, motivations and perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Riley, Debra, Robinson, Helen and Spiers, Julia (2016) How music affects attitudes towards a charity advertisement. In: 45th European Marketing Academy (EMAC) Annual Conference: Marketing in the Age of Data; 24-27 May 2016, Oslo, Norway.

Robinson, Helen (2016) Media multitasking: an exploration of the behavioural phenomenon of multiple media use in the U.K., Germany and Australia. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Riley, Debra, Robinson, Helen and Singh, Jaywant (2016) Single-channel or multi-channel? U.K. grocery shoppers purchase behaviour, motivations and perceptions. In: Academy of Marketing (AM) Conference 2016: Radical Marketing; 4-7 Jul 2016, Newcastle, U.K..

Robinson, Helen, Harris, Patricia and Dall'Olmo Riley, Francesca (2015) Consumers' purchase behaviour, motivations and perceptions in the UK grocery sector: a multi-channel shopping experience. In: 3rd International Conference on Contemporary Marketing Issues (ICCMI) 2015; 30 Jun - 02 Jul 2015, Kingston upon Thames, U.K..

Robinson, Helen (2015) The magic in media multitasking : towards a deeper understanding of the behavioural phenomenon of multiple media use. In: Academy of Marketing (AM) Conference 2015: The Magic in Marketing; 07 - 09 Jul 2015, Limerick, Ireland.

Harris, Patricia, Alsadat Khatami, Nasim and Robinson, Helen (2014) Antecedents of word of mouth among female grocery shoppers in Iran. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 07 - 10 Jul 2014, Bournemouth, U.K..

Robinson, Helen and Stemp, Peter (2014) The media multitasking behaviour of digital natives in the U.K. In: Academy of Marketing (AM) Conference 2014: Marketing Dimensions: People, Places and Spaces; 7-10 Jul 2014, Bournemouth, U.K..

Robinson, Helen and Toulititsis, Ilias (2012) Is our audience paying attention? Advertising avoidance across the media spectrum. In: Academy of Marketing (AM) Conference 2012: Marketing: catching the technology wave; 2-5 Jul 2012, Southampton, U.K.. ISBN 9780854329472

East, Robert, Uncles, Mark, Lomax, Wendy and Robinson, Helen (2011) Explaining the behavior of the older consumer. In: European Academy of Marketing (EMAC) 40th Conference 2011; 24-27 May, Ljubljana, Slovenia. (Unpublished)

East, Robert, Kalafatis, Stavros, Lomax, Wendy and Robinson, Helen (2010) Gender and word of mouth. In: Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing; 6-8 Jul 2010, Coventry, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris, Harris, Patricia, Rettie, Ruth, Robinson, Helen and Singh, Jaywant (2008) Now I shop, now I don't: situational triggers of online grocery shopping behaviour. In: 37th European Marketing Academy (EMAC) Annual Conference 2008: Marketing Landscapes: A Pause for Thought; 27-30 May 2008, Brighton, U.K..

Dall'Olmo Riley, Francesca, Hand, Chris, Rettie, Ruth, Robinson, Helen, Singh, Jaywant and Harris, Patricia (2007) Adoption and motivational factors for online grocery shopping in the UK. In: Academy of Marketing (AM) Annual Conference 2007: Marketing Theory into Practice; 3-6 Jul 2007, Egham, U.K..

Rettie, Ruth, Robinson, Helen, Radke, Anja and Ye, Xiajiao (2007) The use of CAQDAS in the UK market research industry. In: CAQDAS 07 Conference Advances in Qualitative Computing; 18-20 Apr 2007, Egham, U.K..

Rettie, Ruth, Robinson, Helen, Silver, H. and Radke, A. (2006) CAQDAS: a complement to traditional qualitative research analysis. In: 35th European Marketing Academy (EMAC) Annual Conference 2006: Sustainable Marketing Leadership: A Synthesis of Polymorphous Axioms, Strategies and Tactics; 23-26 May 2006, Athens, Greece.

Robinson, Helen, Harris, Patricia, Dall'Olmo Riley, Francesca, Rettie, Ruth and Rolls-Willson, Gill (2005) Antecedents and consequences of purchasing groceries online in the UK. In: Academy of Marketing (AM) Annual Conference 2005: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

Robinson, Helen, Dall'Olmo Riley, Francesca, Rettie, Ruth and Willson, Gill (2005) Drivers and barriers to purchasing groceries online in the U.K. In: 34th European Marketing Academy (EMAC) Annual Conference 2005: Rejuvenating Marketing: Contamination, innovation, integration; 24-27 May 2005, Milan, Italy.

Hand, Chris, Robinson, Helen and Wysocka, Anna (2005) Internet advertising effectiveness: the effect of design on click-through rates for banners. In: Conference of the Academy of Marketing: Marketing: Building Business, Shaping Society; 05 - 07 Jul 2005, Dublin, Ireland.

Rettie, Ruth, Robinson, Helen, Silver, Christina and Radke, Anja (2005) Qualrus project: internet grocery shopping. In: CAQDAS Users Seminar; 13 June 2005, Guildford, United Kingdom.

Robinson, Helen and Ayling, J (2004) The effect of television programme enjoyment and viewing duration on the attention levels of the viewer during the commercial break. In: 33rd European Marketing Academy (EMAC) Annual Conference 2004: Worldwide Marketing; 18-21 May 2004, Murcia, Spain. (Unpublished)

Rettie, Ruth, Robinson, Helen and Jenner, Blaise (2001) Does internet advertising alienate users? In: Academy of Marketing (AM) Annual Conference 2001; Jul 2001, Cardiff, U.K.. ISBN 0953730108

Monograph

Rettie, Ruth, Robinson, Helen and Jenner, Blaise (2003) Does internet advertising alienate users? (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 13 p. ISBN 1872058485

Robinson, Helen (2002) An exploratory study into the role of agency remuneration within the context of the advertising budget setting process. (Other) Kingston upon Thames, U.K. : Kingston Business School, Kingston University. 16 p. ISBN 187205823X

This list was generated on Wed Jun 28 04:56:09 2017 BST.

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