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Mr John Eldred

BSc MIBG
Principal Lecturer
Strategy, Marketing and Innovation

KHBS431 Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames
Surrey
KT2 7LB

Phone:
020 8417 9000 Ext: 65234
eldred@kingston.ac.uk

Expertise

European Retailing Research project funded by NAB, examining the strategic framework for competition in retailing in France, Spain and the UK.Pan European Retail Databases. Retail Management and Information Technology. Retailing Strategy. Marketing Research and Marketing Analysis; Implementation and Planning of Information Technology.

Research Interest(s)

1991 - 1992: European Retailing Research project funded by NAB, examining the strategic framework for competition in retailing in France, Spain and the UK Pan European Retail Databases. Retail Management and Information Technology. Retailing Strategy. Marketing Research and Marketing Analysis; Implementation and Planning of Information Technology.

Upcoming Events

  • Kingston Business Expo

    20 June 2013 - 8:00am - 3:00pm Rt Hon Ed Davey MP plus seminars speakers TBC Kingston Business School Building, Kingston Hill Campus

  • Postgraduate Open Day

    22 June 2013 - 10:30am - 1:30pm Dr Stuart Archbold (Associate Dean) and Mr Kevin Green (Chief Executive, The Recruitment and Employment Consortium) Kingston Business School Building, Kingston Hill Campus
Events calendar
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