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Mr Mark Anderson

BA MBA MA PGCE
Senior Lecturer
Strategy, Marketing and Innovation

KHBS316 Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames
Surrey
KT2 7LB

Phone:
020 8417 5369 Ext: 65369
M.Anderson@kingston.ac.uk

Biography

Mark joined Kingston University as a part-time lecturer in 2002, becoming full time in 2007. Prior to beginning his academic career Mark spent 18 years in industry with manufacturers of technical products, operating in UK and European markets. Roles have ranged from Product Manager to General Sales Manager.

Teaching

Mark has taught marketing to Post Graduate Diploma level for the CIM and finance on DMS programmes but now concentrates on teaching strategy at undergraduate level. He is Module Leader for final year undergradate strategy modules, and  also teaches strategy on the Executive MBA. Mark is Course Director for BA Business Studies, BA Marketing Management and BA Marketing Communications & Advertising.

Experience

Sales, Marketing and General Management positions with: BOC, Allen-Bradley, GE Lighting, Thorn Lighting.

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