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Mr Mark Fisher


Commercial Director
Member of Advisory Board

Biography

Mark has been working in Diageo for the past 15 years; he has held a number of senior positions in Customer Marketing, Consumer Marketing and Sales across the UK, US, Iberia, Global and European businesses. During this time, Mark has been based in the Harlow, London, New York and Madrid offices of Diageo.  He is currently Commercial Director for Western Europe focusing on improving Diageo’s route to consumer.

Before Diageo, Mark worked for CMP, a London based marketing consultancy specialising in category management in the convenience, grocery and DIY channels, he freelanced working in advertising and marketing in Madrid, he was a director of studies at a TEFL academy in Madrid and worked for the Nature Conservancy Council in his home county of Norfolk.

Mark has spent a large part of his career either pioneering new business areas or changing existing, for example, he developed and launched Diageo’s first Customer Collaboration Centre in London.  A 3,000 square metre facility including 2 fully working bars, a convenience store, the beers, wines and spirits sections of a supermarket and a cash and carry, an innovation lab, a luxury store and a 6 metre virtual reality theatre, where all top customers from around Europe come to be inspired.

Mark studied at Kingston Business School during 1995 – 1996 and was awarded a Distinction in his Masters in Marketing.

Mark is married to his Brazilian wife Marselle and they have 2 daughters Charlotte and Emma, he is extremely grateful of having at least one great national football team in the family!

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