Professor Ron Tuninga
Dean, Faculty of Business and Law and Pro Vice Chancellor, Enterprise
Kingston Upon Thames KT2 7LB
- 020 8417 9000 Ext: 65228
Ron has extensive experience in education, enterprise and research. He is a visiting professor of Management at Hult International Business School and is an adviser to many international business schools on accreditation, strategy and curriculum design.
Ron is also dean of AVT Business School in Copenhagen and was professor of International Management at the Open University of the Netherlands before joining Kingston. He was director dean of the Maastricht School of Management and associate dean and director of MBA Programs at Nyenrode Business University (the Netherlands). He has lectured extensively in graduate and undergraduate programmes in North and South America, Europe, Asia, the Middle East and Africa.
Ron has also been involved in international projects funded by the Dutch government and organisations including the World Bank, European Union and United Nations. In March 2011, he completed a three-year term as the vice-chair of the International Management Board (Board of Trustees) of the Association of MBAs (AMBA – UK). Currently, he is the honorary chair of the Faculty of Assessors of AMBA. He has chaired, and was a member of, AMBA accreditation committees for more than 30 international business schools in South America, Africa, Asia and Europe. Ron has more than 70 research publications and is an editorial board member of various journals.
Mbise, E. R. and Tuninga, R. S. J. (2016) Measuring business schools' service quality in an emerging market using an extended SERVQUAL instrument. South African Journal of Business Management, 47(1), pp. 61-74. ISSN (print) 2078-5585
Von Bergh, Dennis G., Ghijsen, Paul W.T., Gelderman, Cees J. and Tuninga, Ronald S.J. (2015) Waiting in multi-stage services: an exploration across service industries. International Journal of Business and Globalisation, 14(2), pp. 187-207. ISSN (print) 1753-3627
Honyenuga, Ben Q., Tuninga, Ronald S. J. and Ghijsen, Paul W. Th. (2014) High performance organizations framework as a predictor of firm performance in the insurance industry in Ghana. Journal of Transnational Management, 19(4), pp. 261-278. ISSN (print) 1547-5778
Mbise, Esther-R. and Tuninga, Ronald S. J. (2013) The application of SERVQUAL to business schools in an emerging market: the case of Tanzania. Journal of Transnational Management, 18(2), pp. 101-124. ISSN (print) 1547-5778
Jansze, W., Lahiri, D. and Tuninga, R.S. J. (2008) Gaining competitive advantage by technological innovation in emerging countries: nature or nurture for Suriname? Journal of Transnational Management, 13(3), pp. 226-243. ISSN (print) 1547-5778
Tuninga, Ronald S.J. (1992) Public regulation and marketing: the case of Europe 1992. Scandinavian International Business Review, 1(2), pp. 59-69. ISSN (print) 0962-9262
Tuninga, Ronald (1992) The hierarchical structure of intermediate markets: a new approach to the analysis of trade flow tables. Journal of Macromarketing, 12(2), pp. 55-62. ISSN (print) 0276-1467
Sybrandy, A. and Tuninga, R. (1992) A systems approach to measuring retail structure in Germany and the Netherlands. Managerial and Decision Economics, 13(3), pp. 267-278. ISSN (print) 0143-6570
Tuninga, Ronald S.J. and Sybrandy, Arthur (1991) Europe 1992 program: a US perspective on implications for business. Irish Marketing Review, 5(3), pp. 33-40. ISSN (print) 0709-7362
Sybrandy, Arthur and Tuninga, Ronald S.J. (1991) A comparative study of distributive system structure: Australia, the Netherlands, and West Germany. Journal of Macromarketing, 11(2), pp. 42-55. ISSN (print) 0276-1467
Sybrandy, Arthur, Pirog, Stephen F. and Tuninga, Ronald S.J. (1991) The output of distributive systems: a conceptual framework. Journal of Macromarketing, 11(2), pp. 19-26. ISSN (print) 0276-1467
Benson, Vladlena , Tuninga, Ronald and Saridakis, George, eds. (2017) Analyzing the strategic role of social networking in firm growth and productivity. Hershey, U.S. : IGI Global. 422p. ISBN 9781522505594 (In Press)
Tuninga, Ron and Benson, Vladlena (2017) The strategic role of social media : emerging trends and open research questions. In: Benson, Vladlena , Tuninga, Ronald and Saridakis, George, (eds.) Analyzing the strategic role of social networking in firm growth and productivity. Hershey, U.S. : IGI Global. ISBN 9781522505594 (In Press)
de Boer, Diederik P., van der Linden, Victor L. and Tuninga, Ronald S.J. (2012) The bottom of the pyramid (BOP) and the private sector: a value chain research approach. In: van Dijk, Meine Pieter and Trienekens, Jacques, (eds.) Global value chains: linking local producers from developing countries to international markets. Amsterdam, Netherlands : Amsterdam University Press. pp. 31-42. ISBN 9789089643605
Tuninga, Ronald (2010) Management education for the poor: the Maastricht School of Management story. In: Prahalad, C.K., (ed.) The fortune at the bottom of the pyramid: eradicating poverty through profits. Rev. and updated 5th anniversary ed. Upper Saddle River, U.S. : Wharton School Publishing. pp. 165-168. ISBN 9780137009275
de Boer, Diederik, van der Linden, Victor L. and Tuninga, Ronald S.J. (2008) BOP and the private sector: a value chain research approach. In: Kaynak, Erdener and Harcar, Talha D., (eds.) International management development research yearbook: shared responsibilities: management challenges in an environment of increasing global concerns. Pennsylvania, U.S. : International Management Development Association. pp. 208-214. ISBN 1888624078
Sunanto, Sandra and Tuninga, Ronald S.J. (2008) Hypermarkets and their impact on retail structure: the case of Indonesia. In: Kaynak, Erdener and Harcar, Talha D., (eds.) International management development research yearbook: shared responsibilities: management challenges in an environment of increasing global concerns. Pennsylvania, U.S. : International Management Development Association. pp. 136-142. ISBN 1888624078
Tuninga, Ronald S. J. (1999) An international management course and the use of groupware (Lotus notes). In: Hommes, Jeannette , Keizer, Piet K. , Pettigrew, Malcolm and Troy, John, (eds.) Educational innovation in economics and business IV: learning in a changing environment. Dordrecht, Netherlands : Kluwer Academic Publishers. pp. 175-188. ISBN 9789048152780
Conference or Workshop Item
Von Bergh, Dennis, Ghijsen, Paul, Gelderman, Kees and Tuninga, Ron (2014) When waiting time requires manager attention: a field study in the restaurant industry. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533
Tuninga, Ronald S. J., Wu, Xiaobo and Villemagne, Stephanie (2013) Developing and implementing a successful global MBA strategy. In: Asia Pacific Conference for Deans and Directors 2013: Being Global: Strategies and Insights into Internationalisation; 27-29 Nov 2013, Hangzhou, China. (Unpublished)
Honyenuga, Ben Q. and Tuninga, Ronald (2013) Towards a model of high performance organizations in Ghana. In: 44th Annual Meeting of the Decision Sciences Institute (DSI): Decision Analytics - Rediscovering Our Roots; 16-19 Nov 2013, Baltimore, U.S..
Von Bergh, Dennis, Ghijsen, Paul, Gelderman, Cees and Tuninga, Ron (2013) The role of situational anxiety and waiting time satisfaction in three multi-stage service settings. In: 42nd European Marketing Academy (EMAC) Annual Conference: Lost in Translation: Marketing in an Interconnected World; 4-7 Jun 2013, Istanbul, Turkey.
Von Bergh, Dennis, Ghijsen, Paul, Gelderman, Cees and Tuninga, Ron (2012) Waiting in stages in maintenance, task, and personal interactive services and the affect on customer measures. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040
Tuninga, Ronald S.J. and Septina, Nina (2012) The relationship between customer satisfaction and company profitability in Indonesian minimarkets. In: International Conference on International Business (ICIB) 2012; 17-19 May 2012, Thessaloniki, Greece.