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Professor Stavros Kalafatis


Professor of Business Marketing - Study Leave
Strategy, Marketing and Innovation

KHBS408 Kingston Business School
Kingston University
Kingston Hill
Kingston Upon Thames
Surrey
KT2 7LB

Phone:
020 8417 5121 Ext:
kalafatis@kingston.ac.uk

Biography

Professor of Business Marketing. Stavros joined Kingston in 1988 from University College of North Wales, Bangor.

Stavros is currently Chair of the 3rd International Conference on Contemporary Marketing Issues (ICCMI2015), which is jointly organised by Kingston Business School and Alexander Technological Educational Institute of Thessaloniki (ATEI).  Now in its third year, the conference offers a friendly environment and a developmental platform for both early career and established researchers to collaborate and develop new perspectives on contemporary marketing issues within the global business context. ICCMI2015 will take place at Kingston Business School from 30th June - 3rd July 2015. Visit the ICCMI2015 website for more information: www.iccmi2015.org.uk

Expertise

Issues related to business marketing management form the core of research activities. Specifically segmentation, channel design and management, organisational buying behaviour, value, relationship management, positoning and branding. Methodological aspects of business research and the application of multivariate and marketing research techniques are other areas of interest.

These topics are reflected in his work with doctoral students, examples of which are:

Positioning and life cycle stages in the UK services sector (C. Blankson)

The dynamic nature of value: A longitudinal study (L. Ledden)

Internet and the design of international channels of distribution (A. Megdad)

Trust as a determinant of upstream and downstream long term orientation in SME business relationships (K. Sharif)

Explicit and tacit information exchange as a determinant of business relationships (A. Mathioudakis)

Relational governance and business performance (Q. Islam)

Relationship quality and relationship value as key drivers of relationship satisfaction and long-term orientation in buyer-seller relationships (S. Constable)

The impact of value in developing loyalty in e-services: The case of UK e-banking ( F. Faroughian)

Stavros's research has been published in a wide variety of peer reviewed journals such as Industrial Marketing Management, European Journal of Marketing, Journal of Marketing Management, Journal of Business-to-Business Marketing, International Journal of Market Research, Journal of Services Marketing, Journal of Advertising Research, and the Journal of Business Research. He is currently serving on the editorial board of the Industrial Marketing Management.

Recent Publications

Number of items: 54.

Article

Kalafatis, Stavros, Ledden, Lesley, Riley, Debra and Singh, Jaywant (2016) The added value of brand alliances in higher education. Journal of Business Research, 69(8), pp. 3122-3132. ISSN (print) 0148-2963

Singh, Jaywant, Shukla, Paurav and Kalafatis, Stavros (2015) IT usage for enhancing trade show performance : evidence from the aviation service industry. Journal of Business & Industrial Marketing, ISSN (print) 0885-8624 (In Press)

Singh, Jaywant, Kalafatis, Stavros P. and Ledden, Lesley (2014) Consumer perceptions of cobrands: the role of brand positioning strategies. Marketing Intelligence & Planning, 32(2), pp. 145-159. ISSN (print) 0263-4503

Kalafatis, Stavros P., Riley, Debra and Singh, Jaywant (2014) Context effects in the evaluation of business-to-business brand alliances. Industrial Marketing Management, 43(2), pp. 322-334. ISSN (print) 0019-8501

Kalafatis, Stavros and Ledden, Lesley (2013) Carry-over effects in perceptions of educational value. Studies in Higher Education, 38(10), pp. 1540-1561. ISSN (print) 0307-5079

Blankson, Charles, Cowan, Kirsten, Crawford, John, Kalafatis, Stavros, Singh, Jaywant and Coffie, Stanley (2013) A review of the relationships and impact of market orientation and market positioning on organisational performance. Journal of Strategic Marketing, 21(6), pp. 499-512. ISSN (print) 0965-254X

Faroughian, Frank F., Kalafatis, Stavros P., Ledden, Lesley, Samouel, Philip and Tsogas, Markos H. (2012) Value and risk in business-to-business e-banking. Industrial Marketing Management, 41(1), pp. 68-81. ISSN (print) 0019-8501

Kalafatis, Stavros P., Remizova, Natalia, Riley, Debra and Singh, Jaywant (2012) The differential impact of brand equity on B2B co-branding. Journal of Business & Industrial Marketing, 27(8), pp. 623-634. ISSN (print) 0885-8624

Kalafatis, Stavros P., Riley, Debra, Tsogas, Markos H. and Clodine-Florent, Jimmy (2012) The effects of source credibility and message variation on mail survey response behaviour. International Journal of Market Research, 54(3), pp. 391-406. ISSN (print) 1470-7853

Ledden, Lesley, Kalafatis, Stavros P. and Mathioudakis, Alex (2011) The idiosyncratic behaviour of service quality, value, satisfaction, and intention to recommend in higher education: an empirical examination. Journal of Marketing Management, 27(11-12), pp. 1232-1260. ISSN (print) 0267-257X

Ledden, Lesley and Kalafatis, Stavros (2010) The impact of time on perceptions of educational value. International Journal of Public Sector Management, 23(2), pp. 141-157. ISSN (print) 0951-3558

Riley, Debra, Kalafatis, Stavros and Manoocherhi, Farideh (2009) The impact of entrepreneurial orientation and managerial resources on corporate venture outcomes. International Journal of Entrepreneurship and Innovation Management, 9(3), pp. 242-266. ISSN (print) 1476-1297

Blankson, Charles, Kalafatis, Stavros P, Cheng, Julian Ming-Sung and Hadjicharalambous, Costas (2008) Impact of positioning strategies on corporate performance. Journal of Advertising Research, 48(1), pp. 106-122. ISSN (print) 0021-8499

Gipp, Narissa, Kalafatis, Stavros and Ledden, Lesley (2008) Perceived value of corporate donations: an empirical investigation. International Journal of Nonprofit and Voluntary Sector Marketing, 13(4), pp. 327-346. ISSN (print) 1465-4520

Blankson, Charles and Kalafatis, Stavros. P (2007) Congruence between positioning and brand advertising. Journal of Advertising Research, 47(1), pp. 79-94. ISSN (print) 0021-8499

Blankson, Charles and Kalafatis, Stavros (2007) Positioning strategies of international and multicultural-oriented service brands. Journal of Services Marketing, 21(6), pp. 435-450. ISSN (print) 0887-6045

Whittaker, Graham, Ledden, Lesley and Kalafatis, Stavros P. (2007) A re-examination of the relationship between value, satisfaction and intention in business services. Journal of Services Marketing, 21(5), pp. 345-357. ISSN (print) 0887-6045

Ledden, Lesley, Kalafatis, Stavros P. and Samouel, Phillip (2007) The relationship between personal values and perceived value of education. Journal of Business Research, 60(9), pp. 965-974. ISSN (online) 0148-2963

Sharif, Khurram, Kalafatis, Stavros and Samouel, Phillip (2005) Cognitive and behavioural determinants of trust in small and medium-sized enterprises. Journal of Small Business and Enterprise Development, 12(3), pp. 409-421. ISSN (print) 1462-6004

Cheng, Julian Ming-Sung, Kalafatis, Stavros, Sheen, Gwo-Ji and Wu, Laura Hsing-Jung (2005) Towards a typology of eChannels of distribution: an e-Tailer's perspective. International Journal of Electronic Business Management, 3(1), pp. 66-74. ISSN (print) 1728-2047

Kalafatis, Stavros P., Sarpong, Samuel and Sharif, Khurram J. (2005) An examination of the stability of operationalisations of multi-item marketing scales. International Journal of Market Research, 47(3), pp. 255-266. ISSN (online) 1470-7853

Blankson, C. and Kalafatis, S.P. (2004) The development and validation of a scale measuring consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Management, 20(1-2), pp. 5-43. ISSN (print) 0267-257x

Kalafatis, Stavros P. (2002) Buyer-seller relationships along channels of distribution. Industrial Marketing Management, 31(3), pp. 215-228. ISSN (print) 0019-8501

Goller, Susanne, Hogg, Annik and Kalafatis, Stavros P. (2002) A new research agenda for business segmentation. European Journal of Marketing, 36(1/2), pp. 252-271. ISSN (online) 0309-0566

Blankson, Charles and Kalafatis, Stavros P. (2001) The development of a consumer/customer-derived generic typology of positioning strategies. Journal of Marketing Theory and Practice, 9(2), pp. 35-53. ISSN (print) 1069-6679

Kalafatis, Stavros P., Tsogas, Markos H. and Blankson, Charles (2000) Positioning strategies in business markets. Journal of Business & Industrial Marketing, 15(6), pp. 416-437. ISSN (print) 0885-8624

Kalafatis, Stavros P. and Denton, Adam (2000) A method for estimating the profit impact of a discount scheme. Journal of Business to Business Marketing, 7(1), pp. 19-44. ISSN (print) 1051-712X

Kalafatis, Stavros P, East, Robert, Pollard, Mike and Tsogas, Markos H. (1999) Green marketing and Ajzen's theory of planned behaviour: a cross-market examination. Journal of Consumer Marketing, 16(5), pp. 441-460. ISSN (online) 0736-3761

Blankson, Charles and Kalafatis, Stavros (1999) Issues and challenges in the positioning of service brands: a review. Journal of Product and Brand Management, 8(2), pp. 106-118. ISSN (online) 1061-0421

Blankson, Charles and Kalafatis, Stavros (1999) Issues of creative communication tactics and positioning strategies in the UK plastic card services industry. Journal of Marketing Communications, 5(2), pp. 55-70. ISSN (print) 1352-7266

Wolak, Russell, Kalafatis, Stavros and Harris, Patricia (1998) An investigation into four characteristics of services. Journal of Empirical Generalisations in Marketing Science, 3, pp. 22-41. ISSN (online) 1326-4443

Kalafatis, Stavros P. and Cheston, Vicki (1997) Normative models and practical applications of segmentation in business markets. Industrial Marketing Management, 26(6), pp. 519-530. ISSN (print) 0019-8501

Hamilton, Will, East, Robert and Kalafatis, Stavros (1997) The measurement and utility of brand price elasticities. Journal of Marketing Management, 13(4), pp. 285-298. ISSN (print) 0267-257X

Kalafatis, Stavros P and Blankson, Charles (1996) An investigation into the effect of questionnaire identification numbers in consumer mail surveys. Market Research Society. Journal of the Market Research Society, 38(3), pp. 277-284. ISSN (print) 0025-3618

Blankson, Charles and Kalafatis, Stavros P. (1996) An investigation into the effect of questionnaire indentification numbers in consumer mail surveys. Journal of the Market Research Society, 38(3), pp. 277-284. ISSN (print) 1470-7853

Singh-Chand, Surinder, Kalafatis, Stavros and Yeghiazarian, Ara (1995) Artificial intelligence in marketing: a review. Journal of Targeting, Measurement and Analysis for Marketing, 3(3), pp. 200-211. ISSN (print) 0967-3237

Singh-Chand, Surinder, Kalafatis, Stavros and Yeghiazarian, Ara (1995) Artificial intelligence in marketing: a review ‑ part II. Journal of Targeting, Measurement and Analysis for Marketing, 3(4), pp. 329-336. ISSN (print) 0967-3237

Gilpin, Suzanne C. and Kalafatis, Stavros P. (1995) Issues of product standardization in the leisure industry. The Service Industries Journal, 15(2), pp. 186-202. ISSN (print) 0264-2069

Kalafatis, S P and Madden, F J (1995) The effect of discount coupons and gifts on mail survey response rates among high involvement respondents. Market Research Society. Journal of the Market Research Society, 37(2), pp. 171-184. ISSN (print) 0025-3618

Kalafatis, S.P. and Tsogas, M.H. (1994) Impact of the inclusion of an article as an incentive in industrial mail surveys. Industrial Marketing Management, 23(2), pp. 137-143. ISSN (print) 0019-8501

Book Section

Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros P. (2016) Strategic brand alliances: research advances and practical applications. In: Dall'Olmo Riley, Francesca , Singh, Jaywant and Blankson, Charles, (eds.) The Routledge companion to contemporary brand management. Abingdon, U.K. : Routledge. pp. 120-135. ISBN 9780415747905

Conference or Workshop Item

Singh, Jaywant, Quamina, La Toya and Kalafatis, Stavros (2016) 'Under a cloud': The impact of corporate reputation harm on brand equity and consumer value perceptions. In: 2016 Academy of Marketing Science (AMS) World Marketing Congress: Marketing at the Confluence between Entertainment and Analytics; 19-23 Jul 2016, Paris, France.

Kalafatis, Stavros, Singh, Jaywant, Crisafulli, Benedetta and Dall'Olmo Riley, Francesca (2014) Customer perceptions of service recovery fairness: an empirical investigation in the Thai hotel sector. In: 43rd European Marketing Academy (EMAC) Annual Conference: Paradigm Shifts & Interactions; 3-6 Jun 2014, Valencia, Spain. ISBN 9788437094533

Kalafatis, Stavros, Singh, Jaywant and Blankson, Charles (2013) Brand positioning as a determinant of consumer attitudes towards co-brands. In: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World; 4-7 Jun 2013, Istanbul, Turkey.

Singh, Jaywant, Galan-Ladero, Mercedes and Kalafatis, Stavros (2013) The role of corporate social responsibility in consumer evaluation of cobrands. In: 42nd European Marketing Academy (EMAC) Annual Conference 2013: Lost in Translation: Marketing in an Interconnected World; 4-7 Jun 2013, Istanbul, Turkey.

Singh, Jaywant, Kalafatis, Stavros and Mcgill, John (2012) Business-to-business brand extension into consumer markets: an investigation of consumer attitudes. In: International Conference on Contemporary Marketing Issues (ICCMI) 2012; 13-15 Jun 2012, Thessaloniki, Greece. ISBN 9789602871409

Singh, Jaywant, Kalafatis, Stavros, Blankson, Charles and Passera, Mark (2012) Consumer evaluation of cobrands: the role of brand positioning strategies. In: International Conference on Contemporary Marketing Issues (ICCMI) 2012; 13-15 Jun 2012, Thessaloniki, Greece. ISBN 9789602871409

Kalafatis, Stavros, Singh, Jaywant and Riley, Debra (2012) Intangibility as a determinant of consumer evaluation of co-branded services. In: 41st European Marketing Academy (EMAC) Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers; 22-25 May 2012, Lisbon, Portugal. ISBN 9789897320040

Blankson, Charles, Kalafatis, Stavros, Cowan, Kirsten and Singh, Jaywant (2012) Market orientation and positioning strategy: review and propositions. In: 2012 Academy of Marketing Science (AMS) World Marketing Congress (WMC): Cultural Perspectives in Marketing: Thriving in a New World Economy; 28 Aug - 01 Sep 2012, Buckhead (Atlanta), Georgia, U.S..

Singh, Jaywant, Kalafatis, Stavros, Riley, Debra and Ledden, Lesley (2011) Co-branding in higher education: an investigation of student attitudes. In: 6th International Conference on Higher Education Marketing ICHEM 2011; April 18-20, 2011, Cairo, Egypt.

Singh, Jaywant, Kalafatis, Stavros P., Riley, Debra and Ledden, Lesley (2011) Cobranding in higher education: an investigation of student attitudes. In: The 2nd Annual Faculty of Business and Law Conference: Emerging Issues in Business and Law; 10 May 2011, Kingston upon Thames, U.K.. (Unpublished)

East, Robert, Kalafatis, Stavros, Lomax, Wendy and Robinson, Helen (2010) Gender and word of mouth. In: Academy of Marketing (AM) Annual Conference 2010: Transformational Marketing; 6-8 Jul 2010, Coventry, U.K..

Kalafatis, Stavros, Ledden, L. and Mathioudakis, A. (2010) Re-specification of the theory of consumption values. In: Emerging Issues in Business and Law; 22 Jun 2010, Kingston upon Thames, U.K.. (Unpublished)

Ledden, Lesley and Kalafatis, Stavros (2008) The dynamic nature of customer value: an empirical examination of the passage of time on perceptions of educational value. In: International Conference on Higher Education Marketing (ICHEM) 2008: Marketising, Marketing and Higher Education; 2-4 Apr 2008, Krakow, Poland.

This list was generated on Tue Mar 14 16:30:36 2017 GMT.

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