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Centre for Experimental Research in International Business (CERIB)

The Centre brings together researchers from different areas of expertise in experimental research of economics, psychology, social sciences and international business. The focus is on studying and understanding cooperation and conflict in the international setting. Many years of cross-cultural and interdisciplinary research have contributed to theoretical frameworks and empirical investigations into the behaviour of actors from different cultural and corporate backgrounds. CERIB members conduct research into behavioural and experimental research of managers, employees, political players and entrepreneurs.

Research focus

The Centre is a platform for combining the natural laboratory of international business with experimental research. We study and investigate behaviour of managers and political players in terms of:

  • decision-making;
  • negotiations;
  • conflict resolution;
  • contracting;
  • import-export behavioural decisions;
  • entrepreneurial decision-making;
  • political behaviour;
  • managerial behaviour in multinationals, small and medium sized enterprises and entrepreneurs;
  • cultural profiling and evolutionary analysis; and
  • cognition.

CERIB research aims

  • Deepen existing contacts with high profile collaborations across disciplines (economics, psychology and law) in international business.
  • Study co-operation and conflict in an experimental setting for international business and relations.
  • Strengthen international alliances with partners and develop a network.
  • Organise international symposia on international conflict resolution.
  • Offer negotiation skills workshops for business and diplomacy.
  • Generate funding from research bodies and international collaborations.
  • Publish in world class and internationally respected journals.


CERIB members have an interdisciplinary background and come from the Faculty of Business and Law, leading universities in Britain and around the world, and also from industry and politics.

Current projects

Cultural Adaptation of Global Managers (British Academy-funded experiments)

X-Culture (Prof. Vas Taras, University of North Carolina at Greensboro) - research and teaching platform for virtual teams of students from around the world (more than 480 international business professors from 100 universities with industry collaborations).

Details of upcoming events and training in 2017 on will be published on this page.

A series of experiments on import-export negotiations, foreign direct investment (FDI) negotiations and cultural adaptation will take place in January 2017. For further details about participation, please contact the centre director.