Business Modelling and Analysis Group
Research within the Business Modelling and Analysis Group develops analytical and computer-based models to solve a range of complex industrial, financial, and business management problems
For this purpose, improved Management Science Methods (such as modelling, optimisation, forecasting techniques, multi-criteria analysis, and problem-structuring methods) are combined with theoretical advances in well-established subject areas such as Economics and Operational Research and the resulting models are implemented using advanced Information Technologies (such as simulation and artificial intelligence both as stand-alone techniques and in hybrid combinations).
The key objective of this work is to support strategic and tactical decision-making in organisations through the development of modelling and simulation tools for in-depth business analysis and process optimisation.
The Research Team
Current Project Titles
- Development of Hybrid Decision Support Systems
- Interactive Use of Simulation and AI Techniques
- Using Multi-Criteria Decision Analysis for Optimal Dynamic Price Derivation
- Computational Models for Modelling Reinforcement Learning and Habit Formation
Research contacts
Director of Research
Prof Robert Blackburn
R.Blackburn@kingston.ac.uk
Research Administrator
Valerie Thorne
V.Thorne@kingston.ac.uk
