Article

East, Robert and Uncles, Mark D. (2008) In praise of retrospective surveys. Journal of Marketing Management, 24(9), pp. 929-944. ISSN (print) 0267-257X

East, Robert , Hammond, Kathy and Lomax, Wendy (2008) Measuring the impact of positive and negative word of mouth on brand purchase probability. International Journal of Research in Marketing, 25(3), pp. 215-224. ISSN (print) 0167-8116

Goodey, Caroline and East, Robert (2008) Testing the market maven concept. Journal of Marketing Management, 24(3-4), pp. 265-282. ISSN (print) 0267-257X

East, Robert , Hammond, Kathy and Wright, Malcolm (2007) The relative incidence of positive and negative word of mouth: a multi-category study. International Journal of Research in Marketing, 24(2), pp. 175-184. ISSN (online) 0167-8116

East, Robert (2007) Researching word of mouth. Australasian Marketing Journal, 15(1), pp. 23-26. ISSN (print) 1441-3582

East, Robert , Hammond, Kathy and Gendall, Philip (2006) Fact and fallacy in retention marketing. Journal of Marketing Management, 22(1), pp. 5-23. ISSN (online) 0267-257X

Trikka, Nefeli and East, Robert (2006) Investigating the price knowledge ladder. Journal of Empirical Generalisations in Marketing Science, 10(3), ISSN (online) 1326-4443

East, Robert , Gendall, Philip , Hammond, Kathy and Lomax, Wendy (2005) Consumer loyalty, singular, additive or interactive? Australasian Marketing Journal, 13(2), pp. 10-26. ISSN (online) 1441-3582

East, Robert , Hammond, Kathy , Lomax, Wendy and Robinson, Helen (2005) What is the effect of a recommendation? The Marketing Review, 5(2), pp. 145-157. ISSN (print) 1469-347x

East, Robert , Eftichiadou, Vicki and Williamson, Michael (2003) Research note: point-of-purchase display and brand sales. The International Review of Retail, Distribution and Consumer Research, 13(1), pp. 127-134. ISSN (print) 0959-3969

East, Robert , Lomax, Wendy and Narain, Radhika (2001) Customer tenure, recommendation and switching. Journal of Customer Satisfaction, Dissatisfaction and Complaining Behavior, 14, pp. 46-54. ISSN (print) 0899-8620

East, Robert and Hogg, Annik (2000) Advertising for economic change. Journal of Economic Psychology, 21(5), pp. 577-590. ISSN (print) 0167-4870

East, Robert (2000) Complaining as planned behaviour. Psychology and Marketing, 17(12), pp. 1077-1095. ISSN (print) 0742-6046

East, Robert , Hammond, Kathy , Harris, Patricia and Lomax, Wendy (2000) First-store loyalty and retention. Journal of Marketing Management, 16(4), pp. 307-325. ISSN (print) 0267-257X

Kalafatis, Stavros P , East, Robert , Pollard, Mike and Tsogas, Markos H. (1999) Green marketing and Ajzen's theory of planned behaviour: a cross-market examination. Journal of Consumer Marketing, 16(5), pp. 441-460. ISSN (online) 0736-3761

East, Robert , Higgins, R and Todd, S (1999) The motivation to use the financial services of supermarkets. Journal of Targeting, Measurement and Analysis for Marketing, 7(4), pp. 335-348. ISSN (print) 0967-3237

East, R , Hogg, A and Lomax, W (1998) The future of retail loyalty schemes. Journal of Targeting, Measurement and Analysis for Marketing, 7(1), pp. 11-21. ISSN (print) 0967-3237

East, Robert and Hogg, Annik (1997) The anatomy of conquest: Tesco versus Sainsbury. Journal of Brand Management, 5(1), pp. 53-61. ISSN (print) 1350-231X

Hamilton, Will , East, Robert and Kalafatis, Stavros (1997) The measurement and utility of brand price elasticities. Journal of Marketing Management, 13(4), pp. 285-298. ISSN (print) 0267-257X

Lomax, Wendy , Hammond, Kathy , East, Robert and Clemente, Maria (1997) The measurement of cannibalization. Journal of Product & Brand Management, 6(1), pp. 27-39. ISSN (print) 1061-0421

East, Robert and Hammond, Kathy (1996) The erosion of repeat-purchase loyalty. Marketing Letters, 7(2), pp. 163-171. ISSN (print) 0923-0645

Lomax, Wendy , Hammond, Kathy , East, Robert and Clemente, Maria (1996) The measurement of cannibalization. Market Intelligence & Planning, 14(7), pp. 20-28. ISSN (print) 0263-4503

Lomax, Wendy , Hammond, Kathy , Clemente, Maria and East, Robert (1996) New entrants in a mature market: an empirical study of the detergent market. Journal of Marketing Management, 12(4), pp. 281-295. ISSN (print) 0267-257X

East, Robert , Harris, Patricia , Willson, Gill and Lomax, Wendy (1995) Loyalty to supermarkets. The International Review of Retail, Distribution and Consumer Research, 5(1), pp. 99-109. ISSN (print) 0959-3969

East, Robert , Lomax, Wendy , Willson, Gill and Harris, Patricia (1994) Decision making and habit in shopping times. European Journal of Marketing, 28(4), pp. 56-71. ISSN (online) 0309-0566

East, Robert , Lomax, Wendy , Willson, Gill and Harris, Patricia (1994) Do shoppers avoid service delay? Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 7, pp. 15-22. ISSN (print) 0899-8620

East, Robert , Lomax, Wendy and Willson, Gill (1991) Factors associated with service delay in supermarkets and post offices. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behaviour, 4, pp. 123-128. ISSN (print) 0899-8620

Book

East, Robert , Wright, Malcolm and Vanhuele, Marc (2008) Consumer behaviour: applications in marketing. London : Sage Publications Ltd. 334p. ISBN 9781412934312

Conference or Workshop Item

East, Robert , Lomax, Wendy and Uncles, Mark (2009) Does mode of customer acquisition relate to reported recommendation, retention and spending? In: Australian and New Zealand Marketing Academy (ANZMAC) Conference 2009: Sustainable Management and Marketing; 30 Nov - 02 Dec 2009, Melbourne, Australia. ISBN 1863081607 (Program and abstracts) 1863081585 (Proceedings)

East, Robert , Dall'Olmo Riley, Francesca , Lomax, Wendy and Harris, Patricia (2009) Evaluating and improving word-of-mouth measures. In: 38th European Marketing Academy (EMAC) Annual Conference 2009: Marketing and the Core Disciplines: Rediscovering References?; 26-29 May 2009, Nantes, France.

Uncles, Mark , East, Robert and Lomax, Wendy (2009) Market share and the volume of word of mouth. In: Academy of Marketing (AM) Annual Conference 2009: Putting Marketing in its Place; 7-9 Jul 2009 , Leeds, U.K..